What are the responsibilities and job description for the Digital Revenue & Marketing Manager for a Recipe Website position at Baldwin Publishing?
Position Summary
HealthEcooks.com, a healthy recipe website, is hiring a digital revenue and growth manager who has SEO, CMS and newsletter experience plus a recent track record managing website monetization such as ad server management, retail links, ad and sponsorship revenue.
HealthEcooks.com is owned and operated by Baldwin Publishing, a 35-year-old health and food media company based in Bucks County, PA.
Revenue & Marketing Manager Job Description
If you are passionate about digital media, thrive on data-backed experiments, and love the challenge of scaling a high-traffic content platform, this is your opportunity. It’s bigger and more powerful than a traditional marketing role. As the Revenue and Marketing Manager for HealthEcooks.com, you will optimize high-yield revenue channels, promote brand partnerships and control audience acquisition, turning healthy recipe seekers into dedicated, recurring community members.
Revenue & Marketing Manager Responsibilities
HealthEcooks.com, a healthy recipe website, is hiring a digital revenue and growth manager who has SEO, CMS and newsletter experience plus a recent track record managing website monetization such as ad server management, retail links, ad and sponsorship revenue.
HealthEcooks.com is owned and operated by Baldwin Publishing, a 35-year-old health and food media company based in Bucks County, PA.
Revenue & Marketing Manager Job Description
If you are passionate about digital media, thrive on data-backed experiments, and love the challenge of scaling a high-traffic content platform, this is your opportunity. It’s bigger and more powerful than a traditional marketing role. As the Revenue and Marketing Manager for HealthEcooks.com, you will optimize high-yield revenue channels, promote brand partnerships and control audience acquisition, turning healthy recipe seekers into dedicated, recurring community members.
Revenue & Marketing Manager Responsibilities
- Revenue & Monetization Strategy
- Optimize Ad Revenue: Work directly with programmatic ad networks (e.g., Raptive) to continuously optimize layout, viewability, and RPMs while maintaining the best user experience.
- Scale Affiliate & Commerce: Grow affiliate marketing streams (e.g., Amazon) by strategically embedding high-converting product links into top-performing recipe content.
- Brand Sponsorships & Partnerships: Collaborate with the sales/content team to package, price, and sell integrated brand sponsorship opportunities.
- B2B Health Affiliates: Manage relationships with companies that license our content.
- Analytics & Performance Tracking
- Data-Driven Insights: Track, analyze, and report on key performance metrics to identify new revenue opportunities and content gaps.
- Market Trends: Stay ahead of digital publishing trends, algorithmic changes (Google Search, Pinterest), and emerging ad formats to keep us ahead of the competition.
- Audience Acquisition & Growth Marketing
- Cross-Channel Growth: Coordinate multi-channel campaigns across paid acquisition, strategic partnerships and social media.
- Email & Lifecycle Marketing: Direct our newsletter strategy by implementing lead magnets, automation sequences, and segmentation to grow our subscriber base and boost retention.
- Conversion Rate Optimization (CRO): Run A/B tests across web pages and landing pages to boost sign-ups, click-through rates, and overall page engagement.
- Manage (limited) Paid Media campaigns on Google and Meta Platforms
- 3–5 Years of Experience: Proven track record in digital marketing, revenue optimization, or growth management preferably within digital media, content publishing, or e-commerce.
- Monetization Expertise: Hands-on experience with digital media monetization models (programmatic display, native ads, affiliate networks such as Amazon Associates).
- Audience Acquisition Savvy: Deep understanding of SEO, email marketing and viral social platforms (Pinterest and Reddit knowledge is a plus!).
- Analytical Mindset: Comfortable navigating Google Analytics 4, spreadsheets, and revenue dashboards to turn raw data into actionable strategic moves.
- AI platforms to generate presentations, proposals and revenue prospecting opportunities.
- Passion for Content & Food: A strong appreciation for the digital publishing/food landscape and a keen eye for what makes recipe content shareable and engaging.
- Analytics tools (e.g., Google Analytics 4, Google Search Console)
- CMS platforms (e.g., WordPress or Shopify)
- Marketing Automation/CRM (e.g., HubSpot, Salesforce,)
- AI Expertise building and using AI agents to reduce workload
- Ad servers, Amazon revenue streams and Paid advertising platforms (Google, Meta, Pinterest, Reddit)
- High-Impact Role: You’ll have direct influence over business strategy, revenue, and product direction.
- Work-Life Balance & Flexibility: Onsite position in Washington Crossing, PA / flexible hours with some hybrid options and PTO.
- Growth Opportunities: As the site scales, your scope, leadership, and earning potential scale with it.
- Perks: Competitive Salary / Performance Bonuses / Health Benefits / Retirement plan