Retention Marketing Specialist (Klaviyo)

Description

At Balanced Body, we believe in the power of movement. Do you know how to move people?

At Balanced Body, we believe in the power of movement. But for our customers, the journey doesn't end at the checkout page—it’s just beginning.

We are looking for a Retention Marketing Specialist who is a true master of the Klaviyo ecosystem. You aren't just sending emails; you are a "Retention Architect" who understands how to use data, segmentation, and consumer psychology to move people. If you obsess over open loops, revenue attribution, and building automated flows that feel like a 1-on-1 conversation, we want you to lead our digital "flow."

The Role: What You’ll Own

This is a high-impact, technical role focused on maximizing Customer Lifetime Value (LTV) through sophisticated email and SMS strategies.

• Architect the Klaviyo Ecosystem: You will build, audit, and optimize our entire automated lifecycle—from high-converting Welcome Series and Abandoned Carts to complex Win-back and Replenishment flows.
• Master the Direct Response Message: You will write compelling, "human" copy. You understand that in retention, a perfectly timed plain-text email with a world-class hook often beats a flashy HTML design.
• SMS Strategy Lead: You will own our SMS channel, ensuring mobile touchpoints are used for high-urgency and VIP engagement rather than just duplicating email content.
• Data-Driven Optimization: You won’t just report on "Open Rates." You will own revenue attribution, cohort analysis, and list hygiene for a database of 250k subscribers.
• Rigorous Testing: You will maintain a constant A/B testing roadmap, testing psychological triggers, send-frequency, and deep segmentation logic to identify what truly motivates our audience.

Requirements

Who You Are (The Requirements)

• The Experience: 5–8 years of dedicated experience specifically in Email Marketing, Retention, or Lifecycle Marketing.
• Klaviyo Mastery: You are a 9 or 10 out of 10 in Klaviyo. You understand SKU-level triggers, predictive analytics, and how to maintain a pristine sender reputation.
• The Conversion Writer: You have a "Direct Response" mindset. You know how to create curiosity and drive action without relying solely on discounts or sales language.
• The Technical Specialist: You are comfortable with Shopify integrations and understand how to use data (GA4, Shopify Analytics) to diagnose why a flow isn't converting.
• The Local Presence: You are based in the Sacramento area and are comfortable collaborating in our office at least one day a week.

Technical Stack

• Primary Engines: Klaviyo & Shopify (Required)
• Channels: Email & SMS (Attentive/Postscript experience a plus)
• Analytics: GA4, Looker Studio, or SQL experience
• Project Management: Wrike or similar tools

The Company

Balanced Body is the world's largest designer and manufacturer of Pilates equipment, as well as a provider of high-quality Pilates and other mind-body instructor training and continuing education. We do business in over 100 countries, with world-renowned customer service and a serious commitment to environmentally-friendly business practices. If you want to work with a company with a passion for changing lives in ways small and large, we look forward to hearing from you.

Balanced Body is an equal opportunity employer dedicated to workforce diversity. We offer competitive compensation and excellent benefits including: §? Medical, Dental, Vision §? 401(k) plan §? Life and Long Term Disability Insurance §? Paid time off and holidays

No Agency Calls

Salary : $75,000 - $90,000