VP Brand

The Advisor will be a foundational leader responsible for defining, building, and scaling the company's brand strategy and identity from first principles. This is a hands-on role requiring both strategic vision and executional guidance across all brand touchpoints.Responsibilities:Define and Build Foundational Brand Strategy:Design, implement, and own the end-to-end global Brand Platform (including Purpose, Vision, Mission, and Values).Lead the development of clear and differentiated Brand Positioning and messaging frameworks that resonate with target audiences and drive competitive advantage.Conduct comprehensive brand audits and market research to identify unique insights that inform the core brand strategy.Establish Brand Identity and Guidelines:Develop and enforce comprehensive Brand Guidelines (visual identity, tone of voice, verbal identity) to ensure consistency across all internal and external communications.Oversee the creation of all core creative assets, ensuring they embody the strategic positioning.Drive Brand Awareness and Preference:Design and execute integrated Brand Marketing Campaigns (e.g., brand-building, thought leadership, PR) that increase awareness, consideration, and preference in key markets.Collaborate with the Performance Marketing and Product teams to ensure brand messaging is integrated and impactful across the customer journey.Internal Brand Advocacy and Culture:Act as the primary brand champion, driving internal understanding and adoption of the brand platform across all departments and leadership levels.Instill a brand-first mindset within the company culture.Team Leadership and Agency Management:Lead, mentor, and build the internal brand team (as the company scales).Select, manage, and direct external creative agencies and vendors to deliver high-quality, on-strategy creative output.Requirements:Experience & Tenure:10 years of progressive experience in Brand Marketing, Brand Strategy, or Creative Leadership, with at least 3-5 years in a Head of/Director-level role managing complex brand initiatives.Demonstrable experience defining and implementing a full Brand Platform and Positioning from the ground up (not just managing an existing one).Strategic & Technical Skills:Exceptional expertise in Brand Strategy, Architecture, and Positioning, with a deep understanding of marketing frameworks and consumer psychology.Proven ability to translate complex business objectives into clear, compelling, and actionable brand narratives.Fluent in interpreting qualitative and quantitative data (market research, brand tracking, competitive analysis) to drive strategic decisions.Leadership & Communication:Superior verbal and written communication skills, with the ability to confidently present and gain buy-in for multi-year brand strategies from the C-suite and executive leadership.A highly collaborative and influential leader capable of working cross-functionally with Product, Sales, and People teams.Creative Acumen:Strong creative judgment and the ability to critique and guide high-quality, impactful creative work across all media (digital, video, traditional).