What are the responsibilities and job description for the MARKETING MANAGER position at BAKERY BLING?
The Marketing Manager will lead and execute Bakery Bling’s marketing strategy across digital, social, and in-store channels. This role blends creativity, analytics, and brand storytelling to grow awareness, drive sales, and build a loyal customer community. The ideal candidate is hands-on, trend-savvy, and excited to bring a visually driven food brand to life.
Key Responsibilities
Brand & Strategy
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Develop and manage Bakery Bling’s overall marketing strategy and brand voice
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Ensure consistent branding across all platforms, packaging, and promotions
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Identify growth opportunities through campaigns, partnerships, and promotions
Digital & Social Media
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Plan, create, and manage content for social media platforms (Instagram, TikTok, Facebook, etc.)
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Oversee photo/video content showcasing products, launches, and behind-the-scenes moments
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Track performance metrics and optimize content for engagement and conversions
Campaigns & Promotions
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Lead product launches, seasonal promotions, and limited-time offers
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Coordinate influencer collaborations, giveaways, and brand partnerships
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Support email, SMS, and loyalty marketing initiatives
Analytics & Performance
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Monitor KPIs such as engagement, traffic, conversions, and ROI
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Analyze customer insights and trends to guide future campaigns
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Manage marketing budgets and vendor relationships
Collaboration
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Work closely with operations, sales, and creative teams to align marketing with production capacity
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Coordinate with designers, photographers, and external agencies as needed
Qualifications:
Qualifications
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Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)
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3 years of marketing experience, preferably in food, retail, or consumer brands
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Strong understanding of social media, digital marketing, and content creation
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Experience with marketing tools such as Meta Business Suite, Google Analytics, email platforms, etc.
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Excellent communication, organization, and project management skills
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Passion for food, design, and brand storytelling
Salary : $60,000 - $80,000