MARKETING MANAGER

The Marketing Manager will lead and execute Bakery Bling’s marketing strategy across digital, social, and in-store channels. This role blends creativity, analytics, and brand storytelling to grow awareness, drive sales, and build a loyal customer community. The ideal candidate is hands-on, trend-savvy, and excited to bring a visually driven food brand to life.

Key Responsibilities

Brand & Strategy

• Develop and manage Bakery Bling’s overall marketing strategy and brand voice

• Ensure consistent branding across all platforms, packaging, and promotions

• Identify growth opportunities through campaigns, partnerships, and promotions

Digital & Social Media

• Plan, create, and manage content for social media platforms (Instagram, TikTok, Facebook, etc.)

• Oversee photo/video content showcasing products, launches, and behind-the-scenes moments

• Track performance metrics and optimize content for engagement and conversions

Campaigns & Promotions

• Lead product launches, seasonal promotions, and limited-time offers

• Coordinate influencer collaborations, giveaways, and brand partnerships

• Support email, SMS, and loyalty marketing initiatives

Analytics & Performance

• Monitor KPIs such as engagement, traffic, conversions, and ROI

• Analyze customer insights and trends to guide future campaigns

• Manage marketing budgets and vendor relationships

Collaboration

• Work closely with operations, sales, and creative teams to align marketing with production capacity

• Coordinate with designers, photographers, and external agencies as needed

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

• 3 years of marketing experience, preferably in food, retail, or consumer brands

• Strong understanding of social media, digital marketing, and content creation

• Experience with marketing tools such as Meta Business Suite, Google Analytics, email platforms, etc.

• Excellent communication, organization, and project management skills

• Passion for food, design, and brand storytelling

Salary : $90,000 - $140,000