What are the responsibilities and job description for the Marketing Copywriter position at Baker Publishing Group?
Position: Marketing Copywriter
Manager: VP of Trade Nonfiction & Integrated Marketing
Position Type: Full Time, Exempt
About the Role
We're seeking a creative, strategic, and detail-oriented Marketing Copywriter to join our publishing team. This role is responsible for crafting compelling copy that elevates our authors' voices, connects with readers, and drives awareness and sales for our books.
The ideal candidate is a strong storyteller with excellent writing, editing, and conceptual skills, someone who thrives in a collaborative environment and understands how to position a book effectively in the marketplace.
Position Overview
- Responsible for catalog and cover copywriting for trade nonfiction divisions
- Manages copy routings and maintains copy database
- Supports marketing department with additional copywriting, including occasional blog content, and proofreading of marketing materials as needed
Key Responsibilities
- Write or freelance copy for the trade catalog and online retailers, including routing copy for review by marketing, editorial, and authors; manages catalog routing schedules and process
- Write or freelance copy for book covers in conjunction with marketing and editorial teams; sends all back cover copy to authors for input
- Maintain copy database, ensuring consistency and accuracy of data including catalog copy, cover copy, author bios, endorsements, and review excerpts
- Manage freelance copywriters as needed
- Review, proofread, and revise a variety of marketing copy
- Maintain brand voice and style consistency across all marketing materials
Additional Job Requirements:
The Marketing Copywriter must have the ability to
- Partner with marketing, publicity, and editorial teams to shape and understand the vision, audience, and positioning of each title
- Actively participate in book titling meetings to create distinctive book titles
- Work collaboratively with authors to refine messaging and ensure accuracy and alignment with their voice when needed
- Translate complex book themes into concise, compelling consumer benefit statements
- Work independently to manage a high volume of writing projects while meeting tight deadlines
Qualifications
Required
- Bachelor's degree in Marketing, English, Communications, Journalism, or related field
- Minimum of 4 years of copywriting experience, ideally in book publishing or media
- Proficiency in the Chicago Manual of Style
- Demonstrated skill in writing persuasive marketing copy with strong attention to detail
- Ability to synthesize and articulate compelling messages from long-form content (books, interviews, manuscripts)
- Strong understanding of best practices writing for online retail channels (Amazon, B&N, Christianbook, etc.)
- Excellent grammar, editing, and proofreading skills
Preferred
- Experience writing for multiple genres (nonfiction, Christian living, memoir, etc.)
- Familiarity with SEO, metadata, and digital marketing
- Working knowledge of AI tools
- Understanding of the book publishing process, including editorial, design, and production workflows
- Experience writing for faith-based and general audiences
Key Strengths & Competencies
- Creative thinking and problem-solving
- Ability to capture and adapt to different author voices
- Strong collaboration and communication skills
- Time management and ability to meet multiple deadlines
- Knowledge of consumer behavior and persuasive writing principles
- Passion for books, authors, and readers
Compensation and Benefits:
Commensurate with qualifications and experience. As a full-time position, benefits provided include health, dental, group life insurance, short- and long-term disability insurance, paid time off, paid medical leave, paid parental leave, 401(k) after three months, and others.
Baker Book House Company is an Equal Opportunity Employer.
As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.