Category Management & Insights Specialist

Family owned and operated, Bake’n Joy Foods, Inc. is a leading manufacturer of top-quality bakery products that began over eighty years ago in 1941. We manufacture a variety of products for professional bakers including frozen scoop batters, predeposited muffin, cornbread, loaf cakes and Boston Coffee Cakes, mixes as well as an expanding line of fully baked items such as coffee cakes, loaf cakes and more. We remain committed to providing top quality products, service, and value to our customers.

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Category Management & Insights Analy

st
Job Title: Category Management & Insights Anal

ystLocation: On-site, North Andover (1 day/week remote flexibility per company poli

cy)Department: Market

ingReports to: Director of Marketing and Sales Operati

ons
Position Over

viewWe are seeking a business-minded, data-driven, and customer-focused individual to join our Marketing team as the Category Management & Insights Analyst. This highly collaborative role will be responsible for building, owning, and advancing the organization's Category Management capabilities, with a focus on turning syndicated data into compelling insights that drive strategic conversations with our retail and foodservice custom

ers.As the company's internal expert on in-store bakery category trends, shopper behavior, and market dynamics, this individual will work closely with Sales, Marketing, Revenue Growth, and Forecasting teams to translate complex data into actionable strategies. In addition to managing syndicated data sources and internal reporting tools, they will help shape the way our organization leverages data to inform pricing, promotion, assortment, and customer development initiati

ves.This position is on-site, with one day of remote flexibility per w

eek.
Key Responsibil

ities1. Category Storytelling & Market Insights

• (35%)Act as the internal expert on bakery category dynamics, using syndicated data (primarily NielsenIQ) to uncover trends and opportunity areas within in-store bak
• eriesDevelop compelling PowerPoint decks that showcase category trends, market gaps, and promotional strategies for use in retailer-facing presenta
• tionsTailor insights to reflect what’s happening nationally, regionally, and within specific banners or store fo
• rmatsPartner closely with Sales and Marketing to position the company as a trusted advisor to retail customers in the bakery cat
• egoryCollaborate on sku assortment analytics, store set/shelf strategies & competitive in store assessments to inform optimal product placement & merchandising su
• pportContribute to cross functional new product planning to identify opportunities, innovation gaps and concept testing with Marketing and R&

amp;D2. Ad Hoc Reporting & Cross-Functional Support

• (35%)Serve as the primary data partner to internal stakeholders across Sales Operations, Revenue Management, Forecasting, and Leade
• rshipSupport the Forecasting team with data uploads and trend-based analysis for demand pla
• nningSupport Revenue & Growth Management with trade spend evaluations, pricing analysis, and custom-built reports or system
• toolsAssist Sales Operations with gap-matrix tracking, trend analysis, and opportunity repo
• rtingPartner with Senior Leadership to build reports for the annual sales budget, monthly executive sales performance reviews, incentive tracking, and special pro
• jectsAssist Sales & Marketing in defining and tracking program performance metrics - retailer and competitive promotional effectiveness, marketing program ROI, plan for Seasonal programming & inform promotional cale

ndars3. Continuous Improvement & Data Capability Building

• (15%)Lead efforts to automate and scale internal data reporting practices through better tools, templates, and proc
• essesBuild dashboards, scorecards, and reporting formats for recurring use across functional
• areasEvaluate and support onboarding of new data sources or platforms to expand analytic capabil
• itiesAct as a thought leader in elevating the organization’s use of data to support more proactive, strategic deci

sions4. G2/SDS System Ownership & Data Management

• (15%)Serve as product owner of the G2/SDS sales reporting platform used for monthly performance reviews and territory tra
• ckingManage monthly data uploads from the JDE ERP system and integrate spin data from redistribution par
• tnersMaintain accuracy of sales hierarchies, product classifications, and customer assignments within the G2 s
• ystemTroubleshoot system discrepancies and serve as liaison between platform and internal

teams
Preferred Qualific

• ations1-3 years of experience in category management, sales reporting, business intelligence, or syndicated data an
• alysisHands-on experience with NielsenIQ, Circana/IRI, or similar syndicated data pla
• tformsAdvanced Excel skills required; PowerPoint proficiency ess
• entialFamiliarity with Power BI, Tableau, or SQL is a plus but not re
• quiredStrong attention to detail with an ability to detect data anomalies and ask critical que
• stionsBachelor’s degree in Business, Marketing, Analytics, Economics, or a related field pre

ferred
Key Attributes for

• SuccessCurious Mindset: Naturally inquisitive and driven to explore both the “what” and the “why” behind the
• numbersBusiness Acumen: Understands how to link data to commercial levers, strategy, and customer b
• ehaviorCommunication Skills: Can simplify complexity and present data-driven stories to executives and frontline team
• s alikeAdaptability: Thrives in a fast-evolving, growing organization with shifting needs and a wide range of data r
• equestsOwnership Mentality: Takes pride in data accuracy, reporting consistency, and delivering high-quality work that others de

pend on
Comp

ensationThe typical starting salary range for this position is $77,000-$97,000 a year. Several factors, including skills, experience, education, certifications, and the location of the job will determine the actual pay offered. The salary range for this role reflects the competitive labor market value for associates in these po

sitions.This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. Bake’n Joy offers its full-time associates a comprehensive Total Rewards package, which includes affordable, quality healthcare for our associates and their families, life insurance and disability benefits to provide security, and retirement benefits to help plan for the financial

future.Bake’n Joy is committed to fostering an environment where associates from all backgrounds can build long and meaningful careers. Through strong relationships, comprehensive benefits, and continuous learning opportunities, we seek to create an environment where associates can succeed, both professionally and per

sonally.
Equal Employment Opportuni

ty PolicyBake’n Joy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and