What are the responsibilities and job description for the Lead Marketing Copywriter – B2B Tech - Remote Work position at BairesDev?
At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.
Our diverse 4,000 team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.
When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.
Lead Marketing Copywriter – B2B Tech at BairesDev
In this role, you'll lead BairesDev's copywriting function as a strategic, AI-augmented leader who drives revenue from our Lead Gen Initiative. Managing a team of conversion copywriters and partnering with growth marketers and engineers, you'll define copy strategy and build AI-powered systems that scale output far beyond what any team could write by hand.
What You'll Do:
- Collaborate with Brand, Growth Product, SEO, SEM, Design, and Engineering to ensure copy quality and consistency across all customer-facing assets.
- Design and own AI-powered copywriting systems including custom GPTs, agents, n8n workflows, and prompt libraries to scale output.
- Lead, coordinate, mentor, and develop the copywriting team, running 1:1s and performance reviews.
- Define copy strategy, brand voice, style guides, and copywriting frameworks while proposing improvements across owned channels.
What we are looking for:
- 8 years of experience in copywriting roles, with 3 years in B2B tech/SaaS or similar fast-paced industries.
- Proven track record leading AI adoption and AI-powered workflows in a copywriting or marketing context.
- Experience working for North American-based tech companies, in-house or agency.
- Bachelor's degree or higher.
- Conversion and direct-response copywriting expertise across email, landing pages, ads, and web, including A/B testing and Voice-of-Customer (VoC) research.
How we make your work (and your life) easier:
- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours - make your schedule.
- PTO, parental leave, and other special leaves.
- An excellent compensation package, well above the market average.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- You can grow at the speed of your learning curve.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.
Join a global team where your unique talents can truly thrive and make a significant impact!
Apply now!