What are the responsibilities and job description for the Customer Retention Marketing Specialist - Remote Work position at BairesDev?
At BairesDev®, we've been leading the way in technology projects for over 15 years. We deliver cutting-edge solutions to giants like Google and the most innovative startups in Silicon Valley.
Our diverse 4,000 team, composed of the world's Top 1% of tech talent, works remotely on roles that drive significant impact worldwide.
When you apply for this position, you're taking the first step in a process that goes beyond the ordinary. We aim to align your passions and skills with our vacancies, setting you on a path to exceptional career development and success.
Customer Retention Marketing Specialist at BairesDev
We are seeking a Customer Retention Marketing Specialist to design and execute campaigns that reduce churn, increase product adoption, and strengthen the loyalty of our existing customer base. This role is ideal for someone who understands the nuances of post-sale marketing and is passionate about delivering ongoing value to clients.
What You'll Do:
- Develop and manage retention-focused email and nurture campaigns targeting customers at risk of churn.
- Build automated communication flows that guide customers through key lifecycle milestones.
- Collaborate with customer success and product teams to develop messaging that highlights new features and ongoing value.
- Monitor retention metrics including renewal rates, engagement scores, and churn indicators.
- Conduct A/B testing on retention campaigns to improve performance over time.
- Assist in creating educational content such as how-to guides, product tips, and training resources.
What we are looking for:
- 3 years of experience in retention marketing, lifecycle marketing, or customer success marketing.
- Hands-on experience with marketing automation tools to build and manage customer journeys.
- Strong analytical skills with the ability to interpret retention data and adjust strategies accordingly.
- Experience collaborating with customer success teams to align marketing with account health goals.
- Excellent writing skills with the ability to communicate product value clearly and compellingly.
How we make your work (and your life) easier:
- 100% remote work.
- Work-from-home hardware setup.
- Flexible hours - make your schedule.
- PTO, parental leave, and other special leaves.
- An excellent compensation package— well above the market average.
- Healthcare coverage (Vision and Dental).
- Life Insurance.
- 401K Plan.
- You can grow at the speed of your learning curve.
- Diverse and multicultural work environment.
- An innovation-driven environment that provides the support and resources for its professionals to thrive.
Join a global team where your unique talents can truly thrive and make a significant impact!
Apply now!