Marketing & Events Assistant

About The Role

This professional is responsible for providing the highest level of support and service in meeting the day-to-day marketing, operational, client service and business development needs of one or more Financial Advisors in a Baird branch office. They will also work with other associates to meet the client service and operational needs of the branch at large. These associates will align their efforts to drive the success of their team(s), the branch and the business.

The Impact You’ll Make

• Establishes an ongoing partnership with the dedicated Wealth Center marketing specialist to collaborate and share recommendations and best practices to drive FA/team business growth.
• Work with Financial Advisor(s) to create and implement a client service model through the use of CRM that ensures regular client touchpoints and services by the team to deliver an exceptional client experience.
• Drive and execute on the digital and social media strategy for Financial Advisor(s)/team, including making updates to FA Websites, social media properties such as LinkedIn, X, Facebook, etc., where applicable
• Proactively review client/prospect social media to gather additional information to share with the team.
• Organize and coordinate seminars and client events at the direction of Financial Advisor(s). Develops client lists, designs material and seminar/meeting content, coordinates PowerPoint presentations and follows through with client contact.
• Work with Financial Advisor(s) to directly generate new business and maintain/increase existing client relationships through various techniques including developing systems for cross-referencing and/or cross-selling that enhance client satisfaction, build client retention and create client loyalty.
  
  

Client Service

• May be responsible for the coordination of client onboarding, which includes managing Financial Advisor(s) prospect pipeline, and establishing an ongoing communication/client service plan.
• Partner with Baird’s Corporate Resource Groups and be knowledgeable of the products and services that are available to provide the best service and advice to our clients.
• May create and manage regular schedule of client contacts/appointments and manage set up and coordination of all client meetings.
• Stay current on and understand firm and industry policy and procedures in an ever-changing regulatory environment, being able to articulate the reason for certain requirements to clients as needed.
• Support FA business plan objectives and align individual goals with the plan.
• Ensures compliance with Baird’s policies regarding correspondence, books and records requirements including trade policies, seminars, and marketing.
• Provide back-up to other teams and the branch when needed, as well as perform other duties and special projects as necessary.
• Create/maintain/organize electronic files to provide team-level, immediate access and retrieval.
  
  

What You’ll Bring To Baird

• Bachelor’s degree or industry experience comparable to Bachelor’s degree
• Proficient in Canva, Microsoft Office suite (Word, Excel, PowerPoint) with the ability to learn and effectively navigate Baird’s Private Wealth Management technology platforms (Thomson ONE, CRM, LiquidOffice, Baird Marketing on Demand Tool, FMG Suites etc.).
• Excellent verbal and written communication skills (including e-mail); ability to adeptly exchange ideas and information.
• Emotional Intelligence - Able to communicate with respect using appropriate language and voice volume in all situations.
• Recommend obtaining Series 7/63/65 licensure
• Good interpersonal skills -- ability to effectively and proactively work with both external and internal clients and relate with others in order to accomplish work responsibilities and objectives. Willing and able to research and provide an answer or feedback within a reasonable amount of time as determined by the FA/Team.
• Strong organizational skills -- consistent ability to prioritize workflow of self and Financial Advisors in order to achieve specific goals in a timely manner.
• Understands compliance regulations including the client complaint process and correspondence policies. Maintains client confidentiality in all situations.
• Proven reliability in attendance and performance. Strong work ethic, 90% of your day is spent actively working on FA/Team business growth.
• Detail oriented with an emphasis on accuracy. Critical thinking and proactive problem-solving skills.
• Good analytical skills with ability to perform semi-advanced math.
• Staying current and understanding firm policy and procedures in an ever-changing regulatory environment, being able to articulate the reason for certain requirements to clients as needed.