What are the responsibilities and job description for the Multimedia Account Executive position at Bahakel Communications?
Multimedia Account Executive
WCCB-TV & Bahakel Digital - Charlotte, NC
WCCB-TV & BAHAKEL DIGITAL are searching for Multimedia Account Executives to develop new advertisers for our company, focusing on helping local small business owners achieve their marketing goals.
A Multimedia Account Executive is a media sales professional responsible for developing and selling marketing solutions that align client brands with a station’s news content, original and syndicated programming, and custom digital marketing solutions. This role focuses on blending advertiser messages organically into news segments, digital platforms, or sponsored content within the station’s editorial environment while generating leads for the customer. Areas of interest – Mecklenburg, York, Union, Gaston, Iredell, Rowan, Cabarrus, Catawba, Lincoln and Burke Counties.
In This Position, You Will
Generate sales revenue for WCCB-TV & BAHAKEL DIGITAL through effective sales techniques to meet goals for:
- Television Advertising – using all available traditional local products
- Digital Marketing – both station assets and 3rd party extension products
Build and manage client relationships and help define media strategy and ROI goals. Establish relationships with clients and the community and manage accounts including small businesses, small to mid-sized advertising agencies and media companies through:
- Prospecting
- Discovery and customer needs analysis
- Proposal planning, coordination, creation and presentation
- Negotiation and sale closing
- Campaign optimization and pace monitoring
- Post-sale reporting, analysis and campaign renewal
Our Ideal Candidate
We’re looking for business-minded individuals with an entrepreneurial mindset for a career that gets you out in the field with new people every day, a passion for building relationships and helping businesses succeed. The ideal candidate should possess:
- Creative problem-solver skills and be able to identify alignment between client goals, station content and digital/social media marketing.
- Excellent communication, presentation, and organizational skills.
- Proven sales experience in broadcast or digital media are bonuses.
Key Responsibilities
- Identify local businesses in need of marketing services and build relationships with them to gain their trust and confidence. Utilize Bahakel’s television and digital marketing solutions to achieve their marketing goals.
- Build customized campaigns that incorporate on-air mentions, studio interviews, graphic inclusion, and social media amplification.
- Manage client relationships and ensure seamless execution of integrated packages.
- Analyze campaign performance and deliver ROI-focused reporting to clients.
Strong organizational, written and presentation skills. Proficient in MS Word, Excel, and PowerPoint. Wide Orbit experience is a plus.
Outstanding communication skills, both written and verbal while working independently or as part of a smart, sophisticated and fun team.
Proven self-starter and not afraid to cold call.
Business acumen related to new media, digital interactive initiatives and social media.
Professional appearance is a must.
Reliable transportation, valid driver’s license and a satisfactory driving record.
About Us
Bahakel Communications, Ltd. is a regional broadcaster and digital company in the southern United States. Bahakel Communications was founded in 1953 by Cy Bahakel and continues to be owned and operated by the Bahakel family today. We take pride in living out Cy’s legacy by being a service-oriented company dedicated to helping our clients grow their business. Bahakel Digital is the digital agency arm of Bahakel Communications, a media company headquartered in Charlotte, NC with offices at the station locations in Columbia, SC; Myrtle Beach, SC; Montgomery, AL; Chattanooga, TN; and Colorado Springs, CO.
WCCB-TV & BAHAKEL DIGITAL is an EOE Employer
2/12/2026
Contact:
Jodi Sandate
jsandate@wccbcharlotte.com
704-632-7363