Social Media & Content Manager

The Social Media and Content Manager leads Badger’s social media presence and digital storytelling strategy by creating compelling, authentic, and performance driven content that brings Badger’s people, safety culture, and field expertise to life. This role is highly hands on and field oriented, with a strong emphasis on shortform video, real time event coverage, employee advocacy, and community engagement. The Manager partners closely with field teams, marketing partners, and leaders to grow brand awareness, credibility, and trust across key social platforms while ensuring content aligns with Badger’s brand standards and strategic priorities. This role blends strategic planning with significant hands-on content creation and real-time execution. Success requires comfort shifting between long-term planning, fast-moving field environments, and direct creative production. The Manager is expected to operate both independently and in close collaboration with cross-functional partners, with access to agency and internal resources as priorities and needs evolve.

The compensation for this role will be commensurate based on education and/or experience.

What You'll Be Doing

• Leads the full content lifecycle – ideation, scripting, filming, editing, and publishing for short form video and social content across platforms including LinkedIn, Facebook, Instagram, Tiktok, and YouTube, ensuring each piece aligns with brand voice and campaign objectives.
• Travels regularly to job sites, field locations, trade shows, customer events, and company events to capture authentic, real-time content that brings Badger’s work and culture to life.
• Designs and produces graphics, infographics, and visual assets that maintain brand consistency across social media, digital campaigns, web, and internal / external communications.
• Actively manages and grows Badger’s social media presence by engaging with followers, responding to comments, monitoring brand mentions, and fostering an interactive online community.
• Leads the ongoing management of Badger’s Brand Ambassador and Team Member Advocacy Program, empowering team members to authentically amplify the brand.
• Collaborates cross-functionally with Sales & Marketing, HR, and Operations to align content with company priorities, campaigns, and key initiatives.
• Tracks, analyzes, and reports on social media performance metrics – with a focus on video engagement, event coverage, and campaign effectiveness – translating data into actionable insights and content optimizations.
• Stays current on emerging social media trends, platform algorithm changes, and content best practices to keep Badger’s digital presence competitive and relevant.
  
  

What We're Looking For

• Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, or a related field, or equivalent professional experience.
• Minimum of 3 years of hands-on experience in B2B social media management, digital content creation, or brand storytelling, with a portfolio demonstrating strong video and visual content work.
• Proven ability to operate a camera, drone, or mobile production setup in field environments, and proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut) and graphic design tools (e.g., Adobe Creative Suite, Canva).
• Self-starter mentality with the ability to manage multiple projects simultaneously, meet deadlines, and work independently in fast-paced, field-based environments.
• Strong written and verbal communication skills with the ability to craft compelling messages for both technical and general audiences.
• Experience with social media management, analytics, and monitoring platforms (e.g., Hootsuite) preferred.
• Deep working knowledge of major social media platforms, shortform video trends, and platform-specific best practices.
• Experience or strong interest in employee advocacy, employer branding, and influencer strategies preferred.
• Background in construction, industrial, energy, or other field-based industries preferred.
  
  

What You'll Get In Return

• Generous salary and bonus program(s)
• Low-cost Medical, Dental, and Vision Insurance
• Retirement Plan with Employer Matching Contributions
• Attractive Vacation Programs
• Inclusive Group Life Insurance
• Supportive Employee Assistance Program (EAP) that allows for covered behavioral health visits
• Rewarding Employee Referral Program
• Valuable Employee Training Program(s)