Director, Customer Strategy and Planning

Role: Director, Customer Strategy and Planning

Department: Sales  

Reports to: VP Commercial Strategy & Shopper Activation

Location: Philadelphia, PA | Hybrid / 4x week

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3,000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle (BON.PA), an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally, our ready-to-eat plant-rich food products are grown on 173,000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to people's well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company, you will work in a mission-driven environment aimed at preserving the planet’s resources while providing healthy plant-based products to millions of consumers around the world.

Job Summary:

We are seeking a dynamic and strategic leader to join our organization as Director of Customer Strategy & Planning. In this highly visible role, you will lead the end-to-end sales planning and commercial strategy process across all classes of trade—bridging national brand strategy with customer-level execution to deliver profitable, sustainable portfolio growth.

You will manage a team of high-performing professionals and serve as the connective tissue between Field Sales, Brand Marketing, Category Strategy, Finance, Demand Planning, and Omnichannel Activation. This is a critical role that shapes how our brands win with retailers and consumers alike, driving both total portfolio performance and individual customer success.

What you'll do:

Sales & Commercial Strategy

• Lead the annual and long-range sales planning process across all classes of trade (Grocery, Mass, Club, Dollar, Convenience, eCommerce).
• Own holistic commercial strategy including customer segmentation, joint business planning and Distribution, Shelving, Merchandising and Pricing (DSMP) strategy.
• Build best-in-class sales planning materials that align with brand priorities, customer needs, and field sales execution.
• Develop insights-led customer strategies for mutual growth.
• Critical partner in S&OP planning process and accountable for accurate forecast
• Partner with Revenue Growth Management (RGM) to optimize trade investment, pricing architecture, pack strategies, and promotional effectiveness.
• Translate portfolio and category strategies into customer-specific activation plans that maximize ROI.
• Ensure forecasting rigor and accountability for delivering profitable volume growth.
• Act as the bridge between Marketing, Category Strategy, RGM, Sales, and Omnichannel teams, ensuring seamless integration of brand plans into customer strategies.
• Drive total business performance accountability across volume, revenue, and profit metrics.

Team Leadership & Development

• Manage and mentor a team of four, building capabilities in commercial strategy, trade planning, analytics, and cross-functional influence.
• Foster a high-performance culture focused on collaboration, accountability, and innovation.

What you’ll bring:

• 12 years progressive experience in Sales Strategy, Customer Development, Trade Marketing, or Revenue Growth Management within a leading CPG company; food industry experience preferred.
• Proven track record of leading sales planning cycles, customer strategy, and commercial execution across multiple classes of trade.
• Strong financial acumen with expertise in forecasting, trade investment, and revenue management.
• Exceptional cross-functional leadership skills with ability to influence senior stakeholders across sales, marketing, category, and finance.
• Demonstrated success in team leadership and talent development.
• Bachelor’s degree required; MBA preferred.

Compensation & Benefits: 

The base salary for this role typically ranges from $160,000 to $180,000 annually. Actual pay will be determined based on a combination of factors, including skills, experience, expertise, and location. In addition to base pay, this role may be eligible for bonuses or other incentive programs as part of a comprehensive total rewards package, which also includes a full range of medical, financial, and wellness benefits.  

Life at Bonduelle: 

Learn more by visiting: https://bonduelleamericas.com/about-us/

Salary : $160,000 - $180,000