Director, Category Strategy and Insights

Role:   Director, Category Strategy & Insights

Department: Sales

Reports To: VP Commercial Strategy & Omni-Channel Activations

Location: Philadelphia, PA (Hybrid, onsite 4 x week)

Salary Type: Exempt

Make a greater impact at Bonduelle Americas!
At Bonduelle Americas, we're on a mission to make plant-rich eating easy, accessible, and joyful for everyone. As a certified B Corp, we invite people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle.

With four facilities and nearly 3,000 Associates in the US, we're part of something bigger: a global movement rooted in over 170 years of family heritage. Our parent company, Groupe Bonduelle (BON.PA), brings plant-rich foods to tables in nearly 100 countries and partners with growers who cultivate more than 173,000 acres of fresh, nutritious produce each year.

At Bonduelle-Americas, you'll find more than just a career, you'll find purpose with a team that puts people first, values sustainability, and believes in doing well by doing good. Together, we're inspiring the shift towards a plant-rich diet that nourishes both people and the plant.

Position Summary:

As Director, Category Strategy & Insights, you will lead the strategic narrative for Bonduelle’s plant-forward portfolio, owning category strategy and new-item selling stories that inform how we show up across our retail classes of trade. You’ll transform complex data into persuasive narratives that guide assortment, shelf, promotions, and brand decisions and, ultimately category share growth. In doing so, you’ll help Bonduelle become a more insight-forward, customer-centric organization.  You’ll integrate category and channel dynamics as part of a larger commercial go-to-market strategy, with collaboration and feedback loops across product development, brand marketing, revenue growth management, customer planning and omni-channel activation.   

What you’ll do:

Strategy, Storytelling & Growth Leadership

• Shape and drive the overall category narrative, prioritizing shopper-based growth levers, white space opportunities, and retailer alignment.

• Develop compelling category selling stories and new-item selling stories, bridging consumer/shoppers insight with retailer imperatives and internal capabilities.

• Lead “captaincy” conversations with customers and Sales partners — owning strategic and tactical discussions from insight through execution.

Insights, Analytics & Forecasting

• Deliver deep-dive, multi-dimensional analysis to uncover retailer, category, and shopper trends, distill insights and create stories and action plans.

• Synthesize syndicated (SPINS< Nielsen, IRI), loyalty/panel (Luminate, 84.51), POS, eCommerce and internal data to uncover opportunities, quantify risk and build scenario models.

• Construct share forecasts and scenario planning to support selling stories and strategic plans.

Assortment, Shelf & Merchandising Strategy

• Lead customer line reviews, with insights to support base business and innovation recommendations.

• Lead shelf / POG strategy — considering adjacencies, pack-out, share-of-shelf allocation and days-of-supply.

• Guide assortment decisions (Bonduelle brand portfolio priorities, SKU priority lists,SKU rationalization)

• Collaborate with Trade, Commercial Strategy & Planning, and Brand Marketing to co-create in-store and digital merchandising concepts (endcaps, secondary displays, digital shelf treatments) framed in selling stories.

Cross-Functional Leadership & Execution

• Work closely with Commercial Strategy & Planning, Omni Channel Activation, Brand Marketing, Sales, Revenue Growth Management to ensure alignment in strategy and execution.

• Translate narrative into action: partner with Customer and Sales teams to operationalize plans and deliver business commitments.

• Lead business reviews, joint business plans (JBPs), and ongoing account governance — delivering story-driven presentations that lead to decisions.

• Be an expert storyteller — distill complex data into persuasive narratives that engage and influence both internal and external stakeholders.

• Own dashboards, performance reporting, and communication to Sales leadership and executive management.

• Coach and develop your team (senior analysts, category managers) on blending analytic excellence with narrative fluency; establish best practices across the organization.

Compensation & Benefits:

The base salary for this role typically ranges from $170,000 to $185,000 annually. Actual pay will be determined based on a combination of factors, including skills, experience, expertise, and location. In addition to base pay, this role may be eligible for bonuses or other incentive programs as part of a comprehensive total rewards package, which also includes a full range of medical, financial, and wellness benefits.

Life at Bonduelle:

Learn more by visiting: https://bonduelleamericas.com/about-us/

Salary : $170,000 - $185,000