What are the responsibilities and job description for the Sales & Marketing Admin position at B2E Solutions, Inc?
The Sales & Marketing Admin plays a critical role in supporting the day-to-day operations of the Sales, Marketing and Customer Success teams. This position is responsible for supporting client/prospect engagement, lead generation, and brand visibility by assisting with trade shows, events, CRM data management, social media and marketing campaign execution. The ideal candidate is highly organized, detail-oriented, creative, and thrives in a fast-paced, collaborative environment.
Role and Responsibilities:
- Manage social channels and strategy (LinkedIn, Facebook, YouTube, etc)
- HubSpot (CRM/marketing automation)
- Set up and run email campaigns
- Support reporting analytics
- Manage Data Integrity
- Build automation and optimize CRM for efficiency
- Manage and organize marketing events (ie: trade shows and company events)
- Coordinate logistics with vendors/associations
- Collaborate with internal teams on staffing, materials, and giveaways
- Prepare and deliver pre- and post-event communications
- Research and recommend new events and marketing opportunities to support lead generation
- Manage vendor/association relationships with key partners and membership groups
- Marketing campaign and initiatives assistance
- Event coordination/management (e.g. virtual roundtables or other lead-gen or client events)
- Visual creation and/or coordinating with designer(s)
- Updating landing pages and blog posts
- Managing digital newsletters
- Copy creation/support if skillset matches
- Sales and Client Admin Support
- Assist with one-off projects as needed
- Coordinate internal Sales/CSM team events
- Manage/update agreements and pricing guides as needed
- Execute monthly pipeline/metrics reports
- Assist with PowerPoint presentations
Qualifications and Education Requirements:
- Associate degree or equivalent strongly preferred
- Experience with web analytics tools and concepts
- Experience in writing and editing marketing content preferred
- Basic experience with web development and marketing automation tools (i.e. Wordpress, Hubspot)
- Experience with multi-media, basic design and video tools (i.e., Camtasia, Canva)
- Marketing experience in IT or software industries is a plus.
- Strong time management, organization and follow-through
- Excellent oral and written communication skills.
- The ability to multi-task & meet deadlines