What are the responsibilities and job description for the Sales Account Manager position at B2 Direct?
Company Description B2 Direct is a technology-focused, digital performance-based advertising company that specializes in driving measurable results for its clients. The organization connects consumers and advertisers through targeted, multichannel digital marketing initiatives. By using real-time data and analytics, B2 Direct collaborates with a network of affiliate marketers to deliver qualified consumer traffic to advertisers. The company values innovation, data-driven decision making, and strong partnerships to help clients grow their customer base and maximize return on marketing investment.
Role Description The Sales Account Manager is a full-time, on-site role based in Mechanicsburg, PA. This position is responsible for managing and growing a portfolio of advertiser accounts by building strong relationships, understanding client goals, and recommending performance-driven digital marketing solutions. Day-to-day responsibilities include coordinating campaigns, monitoring performance metrics, and communicating results and insights to clients. The Sales Account Manager will collaborate with internal teams to optimize lead generation, ensure client satisfaction, and identify opportunities for upselling and cross-selling. The role also involves responding to client inquiries, resolving issues promptly, and maintaining accurate records of account activities in CRM and reporting tools.
Qualifications
Role Description The Sales Account Manager is a full-time, on-site role based in Mechanicsburg, PA. This position is responsible for managing and growing a portfolio of advertiser accounts by building strong relationships, understanding client goals, and recommending performance-driven digital marketing solutions. Day-to-day responsibilities include coordinating campaigns, monitoring performance metrics, and communicating results and insights to clients. The Sales Account Manager will collaborate with internal teams to optimize lead generation, ensure client satisfaction, and identify opportunities for upselling and cross-selling. The role also involves responding to client inquiries, resolving issues promptly, and maintaining accurate records of account activities in CRM and reporting tools.
Qualifications
- Strong account management skills with a focus on Customer Satisfaction and long-term client relationships.
- Experience in Customer Service, including handling inquiries, resolving issues, and supporting clients in a professional manner.
- Proven ability in Lead Generation and identifying new business opportunities within existing and prospective accounts.
- Excellent Communication skills, both written and verbal, for presenting campaign results and collaborating with clients and internal teams.
- Background in sales or digital marketing, preferably within performance-based or affiliate marketing environments.
- Ability to analyze data, interpret performance reports, and make recommendations to optimize campaigns.
- Strong organizational and time-management skills, with the ability to manage multiple accounts and deadlines.
- Bachelor’s degree in Business, Marketing, Communications, or a related field, or equivalent professional experience.
- Comfort working on-site in Mechanicsburg, PA and collaborating in a team-oriented environment.