General Manager, South Boston

The Role

South Boston is B/SPOKE's flagship studio — three floors, four training rooms (Ride, Lab Strength, Lab Yoga/Pilates, Lift), a REVIVE recovery suite (sauna and cold plunge), and our Reign Drink Lab (F&B operation). It is the most complex and highest-volume location in the portfolio.

We're looking for a General Manager who sees that complexity as opportunity. This is not a maintenance role. The right person will drive revenue growth, develop their team, champion the South Boston community, and raise the bar on what a B/SPOKE studio can be. You'll lead two Assistant Studio Managers, the full front desk team, and you'll be on the floor — visible, present, and accountable — not behind a desk.

What You'll Own

Business Performance

• Full P&L accountability across all formats. Manage revenue, costs, and budget performance with precision.
• Build and execute marketing, community, and corporate partnership initiatives that drive acquisition, retention, and frequency.
• Develop business projections and lead strategic planning conversations with the Regional Director.
• Bring a commercial lens to every decision — from scheduling to staffing to client experience investments.

People & Culture

• Lead, develop, and coach two ASMs — building their ownership, capability, and readiness to hold the studio independently.
• Hire, onboard, and develop front desk staff. Maintain a high talent bar: hire for character and capability, manage performance with consistency and care.
• Set the standard for B/SPOKE culture and hospitality at our most visible location. Build genuine relationships with clients, instructors, and the South Boston community.
• Delegate effectively. Empower your team to own their shifts and solve problems without micro-management.

Operations

• Ensure consistent execution across three levels and four rooms — from room prep and format transitions to cleanliness and brand standards.
• Manage the REVIVE offering end-to-end: safety protocols, booking, client orientation, and facility standards.
• Strategically staff against class schedule demands to meet net profit targets and deliver a seamless client experience.
• Manage conflict and lead through change — in format programming, policy, or market conditions — with a solution-oriented mindset.

What We're Looking For

The right person has done this before — or something close enough that the gap is small and the drive is clear. You are not intimidated by complexity. You are energized by it. You think about how to grow, not just how to maintain.

Required

• 3 years in a senior studio, gym, or hospitality operations role
• Proven track record of hitting and exceeding financial targets
• Experience managing and developing direct reports
• Exceptional communication and interpersonal skills
• Comfortable with a 7-day schedule (one weekend day required, one weekday off)
• Fluent in data and KPIs — you use numbers to make decisions, not just report them

Preferred

• Experience with multi-format fitness or wellness operations
• Familiarity with recovery amenities (sauna, cold plunge, or similar)
• Background in community engagement or partnership development
• Knowledge of the South Boston market

Compensation & Schedule

• Base Salary: $100,000–$110,000
• Bonus: Up to 10% annual performance bonus
• Schedule: 40 hours per week, including one weekend day (with one weekday off in exchange)

What Success Looks Like

• 90 days: You know the studio inside out — the schedule, the team, the regulars, the quirks of each room. You're building trust with your ASMs and the instructor community.
• 6 months: The studio is consistently hitting performance targets. Your team operates with clear ownership and accountability. The South Boston client experience is a genuine differentiator in the B/SPOKE portfolio.
• 9 months: You're developing your ASMs for growth, building a community that keeps clients coming back, and running a studio the rest of the organization looks to as a benchmark.

Salary : $100,000 - $110,000