Account Director, VIP/Influencer

Account Director, VIP/Influencer at AZIONE PR

Location: New York City

About AZIONE: AZIONE is not a traditional PR agency - we operate at the intersection of culture, influence, and brand. We build relevance, not just awareness, helping brands enter culture and stay there. Our work spans PR, influencer, talent, partnerships, and experiential, engineered to drive emotional velocity and real business impact.

Job Description: We’re looking for an Account Director to lead Influencer VIP across a portfolio of fashion, lifestyle, and consumer brands. This is not a coordination role, it’s a culture-driving, relationship-led, revenue-minded position.

You should be deeply embedded in the talent ecosystem - influencers, celebrity, stylists, managers, publicists, agents, etc. - and know how to translate relationships into moments that move brands forward.

You understand the full spectrum of influence:

• Micro → Macro → Mega
• Organic → Paid → Affiliate-driven performance
• Cultural relevance → Commercial impact
  
  

You don’t just follow trends, you spot them early, shape them, and plug brands into them in a way that feels earned.

Key Responsibilities:

Client Leadership & Growth

• Serve as senior lead across Influencer/VIP workstreams, owning strategy, execution, and outcomes
• Act as the client’s go-to for all things talent, translating business goals into culturally relevant partnerships
• Identify and drive organic growth opportunities (campaigns, partnerships, always-on programs)
• Partner with senior leadership to evolve scopes and scale programs
  
  

Talent Strategy & Cultural Relevance

• Build and lead full-funnel influencer VIP strategies across:
• Organic seeding
• Paid partnerships
• Celebrity stylist dressing
• Affiliate / performance programs (ShopMy, LTK, etc.)
• Identify the right mix of voices - from niche authority to mass reach - to drive both credibility and conversion
• Concept and execute campaigns that tap into culture, not just calendars
• Translate trends, moments, and emerging platforms into actionable brand opportunities
  

VIP Celebrity Ecosystem

• Own and grow relationships across:
• Talent managers, agents publicists
• Celebrity stylists glam teams
• Drive consistent celebrity dressing moments, placements, and cultural visibility
• Identify and secure high-impact talent partnerships (earned paid)
• Secure celebrity sightings and moments that extend into media social
  

Execution Excellence

• Oversee end-to-end execution of influencer talent campaigns:
• Talent sourcing vetting
• Negotiation contracting
• Content direction approvals
• Reporting performance optimization
• Lead seeding programs that actually land, not just send product
• Concept standout mailers and moments that cut through feeds and group chats
• Ensure all programs ladder back to clear KPIs (reach, engagement, conversion, affiliate performance)
  

Affiliate and Performance Integration

• Strong understanding of affiliate ecosystems (ShopMy, LTK, Impact, etc.)
• Ability to build programs that bridge brand and performance
• Partner with clients on commission structures, tracking, and optimization
• Identify influencers who drive not just content, but commerce
  
  

Networking Relationship Building

• Maintain and continuously grow a high-value, highly responsive network across:
• Influencers (all tiers)
• Celebrity VIP
• Stylists
• Managers, agents, publicists
• Be known as someone who gets things done quickly and well
  

Leadership

• Lead, mentor, and elevate junior team members across influencer VIP
• Set the bar for taste, speed, and execution
• Foster a team culture that is proactive, plugged-in, and solutions-oriented
  
  

What Makes You Stand Out

• 6 years experience across influencer, VIP, or talent
• Proven ability to execute across:
• Micro → Macro → Mega influencers
• Organic Paid Affiliate programs
• Deep, active relationships with celebrity stylists
• Strong understanding of what’s culturally relevant right now, and what’s next
• Experience integrating affiliate / performance (ShopMy, LTK, etc.) into programs
• Ability to think both creatively and commercially
• Highly organized, but not rigid; comfortable moving fast and figuring things out
  

Benefits:

• Salary - $120,000 - $140,000 (commensurate with experience)
• 100% medical and dental coverage
• Bonus and commission opportunities
• Year-long summer Friday hours
• 401K benefits
  
  

To Apply: Please send your resume to career@azionepr.com. Visit AZIONEPR.com for more information about our company.