What are the responsibilities and job description for the VP of Brand Ecosystem position at AXIAOR?
Company Description
Axiaor is an Intelligent Commerce Infrastructure that transforms how brands, creators, and media owners connect content and commerce. Rather than operating as a traditional marketplace, Axiaor is developing a Sovereign Commerce Protocol that enables commerce to exist natively within digital media, creator ecosystems, and branded content experiences.
We are currently preparing for launch on the 25th June, and are seeking a Head of Brand, Content & Media to help define how the world experiences Axiaor.
We are looking for someone who will directly drive the first wave of real brand onboarding at launch.
Your core objective:
Help secure and onboard ~20 high-quality, credible brands for Day 1 launch.
These must not be random or low-quality listings — we are focused on:
- Real, established brands
- Strong product-market presence
- Alignment with fashion, beauty, wellness, sport, or lifestyle
- Brands that can actively participate in a curated launch experience (“Signature Drops”)
- Leverage your existing network to bring in high-quality brands
- Identify and close early brand partnerships for launch
- Lead conversations with founders, brand managers, and agencies
- Drive fast onboarding cycles (weeks, not months)
- Coordinate with internal product and content teams to ensure brands are properly represented
- Support structured “Signature Drop” launch activations
- Ensure brands understand the Axiaor ecosystem and how they participate
- Help define what qualifies as an “approved Axiaor brand”
- Protect ecosystem quality (no spam, no irrelevant listings)
- Maintain premium positioning of the platform
- Build long-term relationships with brands for post-launch expansion
- Position Axiaor as a new channel for commerce creator-led distribution
This role is NOT for someone who:
- Needs long corporate hiring cycles
- Has no direct access to brand networks
This role IS for someone who:
- Has strong existing relationships with brands, agencies, or creators
- Can close deals quickly
- Has experience in brand partnerships, influencer marketing, fashion, beauty, wellness, or entertainment ecosystems
- Understands how to move fast in early-stage environments
- Can operate independently without heavy structure
- Brand partnerships / influencer marketing experience
- Agency background (luxury, fashion, lifestyle, digital marketing, PR)
- Experience working with brands directly or through talent/creator ecosystems
- Strong personal network in consumer-facing brands
You will be considered successful if:
- 15–20 credible brands are secured and ready for launch
- Brand onboarding pipeline is active and structured
- Brand relationships are established for post-launch growth
- Axiaor is positioned as a premium, curated ecosystem at launch. compensation
This role will evolve into a senior leadership position such as:
- Chief Brand Officer (based on performance and scale)
Equity Competitive early-stage salary (flexible structure based on experience and contribution level)