Social Media Associate

About the Company

LG H&H Americas is a division of LG H&H, the #1 company in beauty and personal care in Korea. Since creating Korea’s first ever cosmetic products over 75 years ago, LG H&H has become an industry leader in Asia, before expanding our business by merging with The Avon Company to introduce and grow our robust brand portfolio in the US and Canada.

About the Role

As a Social Media Marketing Associate – The Face Shop, you will have the opportunity to work for one of LG H&H’s family of brands. This role will be actively involved in growing brand awareness, engagement, and community through experimenting with new tactics and strategies grounded in creativity and data. Come and be part of a team that will help drive significant growth of LG H&H brands in beauty and personal care! This role reports to the Senior Social Media Manager – The Face Shop.

Responsibilities:

• Support day-to-day execution of social and influencer marketing strategies, inclusive of campaign objectives, KPIs and targeting that will drive owned and earned media value
• Conceptualize and execute innovative ideas for social channels, always keeping community, engagement & audience acquisition top of mind
• Help set social strategy for product launches and key calendar moments by developing monthly social content calendars to ensure solid marketing plans across all touch points
• Maintenance of social scheduling, tagging and publishing. Creation of content cross-platform. Stories design, execution and strategy. Written captions across all social channels while maintaining brand voice
• Brief creative requests for social content tied to launches, campaigns and retail promotions
• Ideate, film, edit and deliver engaging content using in-app features and tools, with comfortability being the on-camera talent and speaking to camera as needed
• Management of influencer marketing platforms, including campaign set up, brief creation, content uploads, and performance monitoring
• Lead influencer gifting operations, including budget and invoice management, packout instructions, inventory oversight, supply sourcing and organization, and cross-functional coordination to ensure timely and efficient delivery
• Ownership of the UGC program, creating content briefs and managing relationships with influencers and creators
• Oversee community management across social channels, responding to all owned posts (mentions, comments, and DMs) and earned posts (paid influencers, UGC, key talents) while flagging trending conversations and ideas for engagement
• Intuitive understanding of how to find the right creators and external partners for collaboration to activate content, extend brand reach, and deepen community connections
• Assist on reporting social media and influencer marketing results weekly and monthly to leadership; consistently track and analyze key social KPIs, use real-time learnings to pivot & optimize content plans as needed
• Keep pulse on social media, beauty/skincare trends, and the competitive landscape, communicate learnings to be implemented by team
• Brainstorm and collaborate with cross-functional teams including cross-brand, PR, paid, and brand marketing

Qualifications:

• Bachelor’s in Marketing, Digital Communications or Advertising from an accredited college
• Minimum 4 years of experience in social, preferably in the beauty and personal care space
• Excellent verbal and written communication skills
• Strong multi-tasker and ability to handle high-volume of work under tight deadlines
• Proactive, detailed oriented and highly organized
• Collaborative with exceptional time management skills
• Strong eye for aesthetics (visual, copy and feed curation, UGC/influencers, etc)
• Experience with social media platforms (Instagram, TikTok, etc.)
• Experience with social media and influencer marketing platforms (Dash Hudson, Tribe Dynamics, Statusphere, GateMaker, etc.)
• Experience with image/video editing (CapCut, Canva, etc.)
• Demonstrated passion for social media, beauty/skincare and content creation with an eye for UGC and feed aesthetics
• Active social media presence and portfolio

Our Benefits

• Eligible for benefits as of date of hire (health, dental, vision, life and other voluntary programs)
• You are immediately vested in LG H&H’s matching contributions to the 401(k) Plan. Company matches your contributions dollar-for dollar up to 6% of your eligible pay.
• Company sponsored Life insurance, AD&D and Disability benefits
• Wellness incentive programs
• Commuter benefits

Salary range: 70-80k