Social Media Manager - Independent Contractor - Part Time

Social Media Manager (Athletics) - Independent Contractor - Part Time

Avon Old Farms School | Avon, CT
Hybrid (On-Campus Remote Flexibility)
Independent Contractor Position | Part-Time, August through May
Start Date: ASAP

SUMMARY
Avon Old Farms School is seeking a creative, organized, and highly collaborative Social Media Manager to oversee and grow our athletics social media presence. This role will manage seven official Avon Old Farms athletics social media accounts, producing engaging content that highlights our teams, athletes, coaches, and game-day energy.

This is a contractor role with access to office space on campus. The ideal candidate will be comfortable working independently while also building strong relationships with coaches, captains, athletic leadership, and the marketing & communications team. There is also opportunity for this role to support broader school-wide social media initiatives and collaborate with our student sports media group.

RESPONSIBILITIES

Athletics Social Media Management

• Manage and maintain content calendars for seven Avon Old Farms athletics social media accounts

• Coordinate directly with coaches, captains, and athletic administrators to stay current on schedules, storylines, and highlights

Game-Day Coverage & Content

• Produce and publish game-related graphics and posts, including:

  • Schedule graphics

  • Game-day graphics

  • Score updates

  • Final score recaps

  • Highlight posts and post-game storytelling

• Attend home games and select away games to capture real-time content (photo/video clips, short interviews, team moments, crowd energy)

• Deliver quick-turn content during and immediately after games

Creative Storytelling & Team Culture Content

• Develop fun, trending content that highlights:

  • Team culture and personality

  • Athlete spotlights

  • Coach features

  • Traditions and rivalries

  • Behind-the-scenes moments

• Capture and edit short-form video content optimized for Instagram Reels, TikTok-style formats, and Stories

Student Sports Media Collaboration

• Collaborate with Avon’s student sports media group in the afternoons (as needed)

• Support students in content creation, planning, and execution

• Help build a consistent and professional athletics content pipeline

Coordination & Brand Alignment

• Meet regularly on campus with coaches and team leaders, athletic directors, and the marketing director to ensure content aligns with Avon Old Farms School’s brand voice, visual identity, and community values

• Maintain an organized digital workflow for assets, templates, and content archives

QUALIFICATIONS

• 2–5 years of experience managing social media accounts, preferably in education or athletics.

• Strong photography and videography skills, including editing proficiency (Adobe Creative Suite).

• Experience creating short-form video content optimized for Instagram and similar platforms.

• Ability to work evenings and weekends as needed for event coverage.