What are the responsibilities and job description for the Account Executive, Business Development position at Avid Marketing Group?
We are looking for an Account Executive, for our Business Development team. This position requires proactive outbound sales, strategic thinking, persistence, networking, and relationship development. You should be comfortable with cold calling potential clients to build a pipeline, as well as account maintenance. This position has a base salary and a commission track (to be discuss during interview process).
Consider this position if you love the art of deal and the thrill of landing a new lead or client. We are looking for candidates that have 3 years of experience in client service/sales role and looking to grow within the agency. We currently have both Beverage Alcohol and CPG clients, we are looking to build in the CPG space by bringing on more clients.
Duties and Responsibilities*
Primary Objectives
- Generate new business opportunities with CPG brands
- Build and manage outbound prospecting pipeline
- Secure discovery meetings and presentations
- Sell:
- SaaS tools/platforms
- Shopper marketing retainers
- Consumer promotions
- Represent the agency at industry events/trade shows
- Build long-term client relationships
Core Responsibilities
Prospecting / Pipeline Development (40–50%)
- Cold calling/email outreach with self-created content
- LinkedIn prospecting
- CRM management via Salesforce
- Building target account lists
- Following up consistently
- Booking meetings
Sales Process Management (25–35%)
- Discovery calls and qualification with prospective clients
- Proposal coordination with Business Development lead
- Strategic solution selling and pricing discussions
- Closing business
Industry / Relationship Building (10–20%)
- Trade shows and events
- Partner relationship development
Internal Collaboration (10–15%)
- Work with account teams
- Assist with proposals
- Transition sold business into onboarding
*Subject to change based on business requirements
Qualifications
- A Bachelor’s degree in marketing, business administration, communications, or a relevant field.
- A minimum of 3 years of experience in client services and/or sales.
- Demonstrates an understanding of sales operations and business practices
- In-depth knowledge of marketing and sales techniques and best practices.
- Capacity to manage various projects and work to tight deadlines.
- Comfortable with negotiation and conversations on pricing.
- Outstanding written and verbal communication skills.
- Willingness to travel
- Proficient with Microsoft Office (PowerPoint presentation creation)
AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home a day or two a week is beneficial. All full-time employees are eligible for benefits (medical, dental and vision) as well as short term disability, additional life insurance and much more. We have a 401k, Profit Sharing and Cash Balance plan to help you start saving for retirement. We look forward to hearing from you!
* Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.