What are the responsibilities and job description for the Brand Manager position at Avia?
About Aviagames
AviaGames aims to bring together gamers from all walks of life via the ultimate social competition gaming platform that not only provides a unique form of entertainment, but also an outlet to decompress and build connections with fellow gamers.
Based in the Bay Area, AviaGames' flagship products include Solitaire Clash, Bingo Tour, and Pocket7Games. These platforms feature more than 10 unique mobile games, allowing players to switch seamlessly among casino, puzzle, action, card, math, and brain games. Currently in a period of hyper-growth, AviaGames has recently expanded to the UK, Germany, and other European countries. Hundreds of millions of tournaments are held every month.
If you have a passion for gaming and want to be part of a fast-moving, collaborative start-up culture, AviaGames is the place for you. As we gear up for the next stage of growth and global expansion, we are looking for talented, driven and motivated individuals to join our fun, inclusive and diverse team.
Key Responsibilities
- Utilize market insights to create a marketing and growth strategy that promotes long-term growth and brand equity for AviaGames' flagship product in the US market.
- Collaborate with various internal teams and external partners to develop, execute, and manage marketing campaigns (both online and offline) for our live and upcoming new games.
- Be creative, able to understand user needs and design truly engaging marketing campaigns. Capable of building a brand system from the ground up and producing brand assets, including key visual, ads, trailers, etc.
- Lead digital campaigns and manage social media and influencer strategies to ensure they resonate with the target audience, achieving desired engagement and conversion metrics.
- Continuously strive to find the right balance between existing traditional marketing channels and emerging media, content, and trends.
- Utilize data and analytics to track, review, and optimize activities.
Qualifications Required
- Minimum of 4 years in marketing, with a preference for candidates with experience in the gaming or entertainment industries.
- Experience in mobile and digital entertainment audience growth strategies in a global or regional role, with proven success in competitive markets.
- A strategic mindset to develop a marketing vision, coupled with excellence in execution to bring ideas to life. Willingness to get hands dirty, along with a solid analytical eye and attention to detail.
- Understanding of social media platforms and content such as YouTube, Facebook, TikTok, Instagram. Familiarity with current trending online topics.
- Great understanding of gamers and gaming experience. Familiarity with casual games and a passion for playing games.
- Must be able to travel to the U.S./China multiple times a year.
- Ability to work effectively in both Chinese and English.
Benefits We Offer
- Competitive Compensation
- Comprehensive Healthcare Coverage: Medical, Dental, Vision
- 401(k) Retirement Plan
- Paid Time Off and Major Holidays
- Bonus Pay Opportunities
What is our culture?
Female founded and led, AviaGames is a driven social competition mobile gaming platform company that is committed to equality and inclusivity and playing an active role in advancing the gaming industry. At AviaGames we are committed to fostering a diverse, fair and safe environment for all to express and be themselves within a fun, creative and exciting atmosphere. AviaGames provides a space for individuals to thrive and gain experience and opportunities for career growth. Aviagames encourages its staff to be passionate, open-minded, goal-oriented, efficient, and transparent. Undeniably, our leaders demonstrate those values from the top. We strive to be competitive, curious and put forth our best efforts to continue innovating.
For more information, please find us on:
Official Website: https://www.aviagames.com/
LinkedIn Page: https://www.linkedin.com/company/aviagames/