Marketing Specialist (McDaniel College)

AVI Foodsystems is looking for an energetic and optimistic team member to fill the role of Marketing Specialist at McDaniel College in Westminster, MD. This is a full-time position.

Founded in 1960, AVI Foodsystems has evolved into one of the most respected and trusted food service companies in the nation. Providing comprehensive food services to numerous higher education institutions with a focus on the highest quality and freshest ingredients, impeccable service and total value is the reputation we have earned and live up to everyday.

Overall Description

The Marketing Specialist is responsible for developing and executing engagement and marketing initiatives at the assigned account for AVI Foodsystems. This role focuses on elevating the guest experience through engagement, event, and marketing activities that result in increased customer satisfaction, strengthened client relations and increased revenue growth. The role also ensures company and marketing standards are consistently executed at their assigned account.

As a key member of the AVI marketing team, this position works closely with operations leaders at their assigned account as well as collaborates with their Field Marketing Manager and Director of Field Marketing to ensure alignment with AVI’s corporate standards while tailoring strategies to local customer needs.

Duties & Responsibilities

• Marketing programs and engagement execution to include dining events, engagement calendars, and other promotional initiatives.
• Develop and execute revenue growth and meal plan strategies to increase participation of the dining program.
• Digital, social and communication management for all print and digital mediums on campus
• Elevate guest experience and maintain brand standards through conducting regular audits and identifying opportunities for continuous improvement.
• Listen and effectively respond to the needs of the Resident Director and Area Marketing Manager
• Stay on top of latest trends and insights to keep the dining program ahead of the trends.
• Closely monitor and evaluate the effectiveness of the various marketing programs
  
  

Requirements

• Has a bachelor’s degree in marketing, communications or graphic arts.
• 1 to 2 years experience in marketing, communication, advertising, design preferred
• Understanding and experience with managing social media platforms and content strategy
• Design skills with the ability to create and edit marketing collateral for events and promotions preferred
• Creativity to execute and create fun interactive events with college aged students
• Excellent verbal and written communication skills
• Ability to collaborate with diverse teams and manage multiple directions effectively
• Strong organizational and project management skills
• Ability to plan and execute all stages of events throughout the academic year
• Experience coordinating a wide range of events, from pop-ups and themed dinners to large-scale, fully branded campus campaigns
• Proficient in Microsoft Office and Adobe Creative Cloud software products
  
  

Benefits

• A family culture and atmosphere
• Competitive compensation
• Health, dental, vision, and life insurance for full-time team members
• 401(k) with generous company match
• Paid vacations and holidays
• Immense training and growth opportunities
  
  

We conduct pre-employment drug testing. EOE