Senior Digital Designer

About Avenue Z, Inc.

Avenue Z is the leading marketing and communications agency pioneering AI optimization driving influence across all channels—from ChatGPT to The Wall Street Journal to TikTok. With 30 years of leadership in search and content marketing, we apply strategic communications, high-impact PR, performance media, and AI optimization to help companies build reputation and grow revenue through our proprietary, technology-driven approach. We are the agency for influence.

The Senior Digital Designer will lead performance-focused creative across paid social, programmatic, and UI/UX initiatives. This role requires strong conceptual thinking, fast design execution, and the ability to translate insights and competitor research into high-performing ad concepts and cohesive campaign systems. The designer will support the Paid Social team directly, ensuring rapid creative output, brand consistency, and strategic alignment across all campaigns.

Core Responsibilities

• Produce high-performing ad creatives for paid social and programmatic platforms (Meta, TikTok, Google Display, etc.).
• Concept strong headlines, hooks, and messaging formats inspired by competitor insights and proven winning patterns.
• Create a high variety of ad types at speed—static, animated, responsive display, UGC-inspired assets, and more.
• Support UI/UX needs including landing pages, web layouts, and conversion-minded design enhancements.
• Collaborate tightly with paid social strategists, media buyers, and account leads to align creative with campaign goals.
• Build cohesive visual systems so that all campaign assets maintain consistent branding and direction.
• Maintain organized file structures, dimensions, naming conventions, and efficient sharing methods.
• Assist in creative planning and strategy sessions, offering POVs to shape campaign direction.
• Organize client assets and resource libraries to streamline production and reduce friction.
• Monitor creative timelines, track output needs, and ensure weekly creative volume is met to support account performance.
• Explore and implement new tools—including AI—to increase speed, efficiency, and creative output.
• Plus (not required): Apply CRO best practices to design decisions to strengthen conversion performance and testing outcomes.
  
  

Skills & Requirements

• 3–6 years of digital design experience (preferably in a performance-focused or agency environment)
• Advanced proficiency in Figma and/or Adobe Creative Suite (Photoshop, Illustrator, After Effects preferred).
• Strong understanding of paid social and programmatic ad formats, platform specs, and best practices.
• Ability to write compelling headlines, hooks, and short-form ad copy that aligns with performance insights.
• Working knowledge of UI/UX fundamentals and modern web layout principles.
• Experience with website builders/CMS (Webflow, WordPress, Shopify, Elementor, etc.).
• Highly organized with strong file management, version control, and export skills.
• Ability to produce high creative volume across multiple accounts with speed, accuracy, and consistency.
• Strong communication, collaboration, and creative problem-solving abilities.
• Interest in adopting AI tools and new design workflows to enhance productivity.
  
  

Compensation

• Job Type: Full-time Employee
• Schedule: Monday - Friday, 9 AM - 6 PM EST
• Hybrid: in-office three days a week.
• Annual Base Salary: $70,000 - $85,000/year
  

Benefits

• Medical, Vision and Dental Plan
• 401(k) Plan 4% Employer Match
• Unlimited PTO
• Flexible Working Hours
• Hybrid & Collaborative Environment
• Company-Wide & Team Events