What are the responsibilities and job description for the Director of Marketing, Demand Generation position at Avant-garde Health?
About Avant-garde Health
Avant-garde Health is a mission-driven organization born out of Harvard Business School research led by Michael Porter and Bob Kaplan. Our software enables health systems, surgery centers, and physicians to understand the true cost and quality of surgical care, improve margins, and deliver better outcomes. We are recognized leaders in value-based healthcare, with work featured in Harvard Business Review and The Wall Street Journal, and are backed by leading venture investors including General Catalyst, Founder Collective, Fulcrum Equity Partners, and Tectonic Ventures.
We are in a growth phase and seeking a marketing leader who can extend and accelerate that momentum by building a demand generation engine that consistently fills the pipeline with hospital and provider executives.
Position Overview
The Director of Marketing, Demand Generation will lead Avant-garde’s marketing strategy with a singular focus: generating qualified leads from hospitals, health systems, and ASCs. This role is about creating a pipeline through executive engagement, event-driven marketing, and multi-channel campaigns.
The ideal candidate has a proven track record of reaching and influencing healthcare executives (CEOs, CFOs, CMOs, COOs, and service line leaders) and can translate strategy into measurable lead generation results. This is a leadership position responsible for overseeing and building out the marketing team, reporting directly to the executive team and working in close partnership with sales, product, and customer success.
Key Responsibilities
- Drive Pipeline Growth – Build and execute demand generation campaigns that consistently deliver qualified executive leads from hospitals, health systems, and ASCs.
- Lead Conference Strategy – Own pre-conference outreach, on-site presence, and post-event engagement to maximize ROI from industry events.
- Engage Healthcare Executives – Design marketing initiatives that resonate with CEOs, CFOs, CMOs, and other senior decision-makers.
- Run Multi-Channel Campaigns – Manage webinars, ABM programs, email, and digital channels to acquire and nurture leads.
- Measure & Optimize – Track KPIs across campaigns and events, report impact on pipeline, and continuously improve outcomes.
- Collaborate Across Teams – Partner with sales, product, and customer success to align marketing with company goals and ensure consistent execution.
Qualifications
- Bachelor’s degree required; advanced degree in marketing, communications, or public health a plus.
- Minimum 4–6 years of B2B marketing experience, with at least 3 years directly focused on healthcare provider organizations.
- Demonstrated success in engaging hospital and ASC executives and driving measurable pipeline growth.
- Experience in digital health, SaaS, or healthcare technology strongly preferred.
- Expertise with HubSpot and familiarity with Definitive Healthcare, ZoomInfo, and other marketing intelligence platforms.
- Entrepreneurial mindset with the ability to think strategically and execute tactically.
Location & Travel
- Boston, MA preferred. Outstanding remote candidates will be considered.
- Travel approximately 15–25% of the year for conferences, client-facing events, and internal off-sites.
Why Join Avant-garde Health
This is a chance to oversee the marketing department, own our demand generation strategy, and play a central role in the continued growth of the company. We’re looking for someone who’s been a strong manager and now wants to roll up their sleeves, take full ownership of marketing initiatives, and directly impact pipeline creation. As Avant-garde scales rapidly, this role offers the opportunity to grow your career alongside the company.