Vice President Marketing

Title: Vice President of Marketing

About Avalon.AI

Avalon.AI is the first fully independent health company to use objective data and AI to identify top tier physicians at disease state levels for all Americans. With the largest dataset in the country, we integrate claims data and other professional grade datasets to identify top ranked physicians across the country into our PhysicianGPS platform. Our clients vary across self-insured employers, worker’s comp and disability TPAs, and pharma brands.

This is a first-of-its-kind platform just entering the market - providing a rare opportunity for the right person to create a strategy that positions us for success. We are looking for an ambitious and seasoned B2B marketing professional with experience in creating integrated campaigns, sales enablement strategies, and collaborating across the organization.

We are not funded by health insurance carriers and have no provider contracts or financial incentives to steer employees to specific physicians. Instead, we believe in savings driven through quality care. We want a future where everyone can easily identify and access the right healthcare destination the first time, every time.

Capitalize on this prime opportunity to join our fast-paced, high-growth company today!

Job Summary

We are looking for a high-energy, results-driven professional to lead Avalon.AI’s marketing organization, shaping and executing a comprehensive go-to-market strategy that accelerates brand awareness, lead generation, customer acquisition, and revenue growth. This high-level role demands a strategic thinker with deep expertise in B2B SaaS marketing, with a focus on AI and healthcare. Collaborating closely with product, sales and executive teams, this role will work towards positioning Avalon.AI as a market leader in healthcare AI solutions. 

Strategic Leadership

• Develop and own the overall go-to-market strategy, associated budget, roadmap and measures of success.
• Ensure strategy aligns with key target audiences from employers, TPAs, wellness platforms, and providers.
• Partner with our sister organization to build a provider acquisition plan to onboard physicians to the platform.

Demand Generation & Brand Positioning

• Craft compelling narratives that highlight Avalon.AI’s unique value and support sales efforts.
• Create and oversee integrated campaigns across digital, events, partnerships and PR to generate high-quality leads.
• Responsible for overall brand positioning including public relations, branding, and events strategy.

End User Engagement

• Partner with Customer Success and Tech teams to ensure necessary requirements are implemented for effective end user engagement.
• Deploy CRM campaigns that onboard and engage end users through the PhysicianGPS platform.
• Collaborate with cross-functional teams to ensure strong branding throughout the product and customer experience.

Organizational Leader

• Build, mentor, and scale a high-performing marketing team, fostering a culture of innovation, data-driven decision-making and cross-functional collaboration.
• Represent marketing at the upper-management level, influencing product roadmap and sales enablement while building external relationships with influencers, media and industry partners.
• Provide insight and help develop thought leadership assets.
• Partner with product teams to launch new features and platforms, creating go-to-market strategies that include pricing, messaging and competitive analysis.
• Communicate valuable feedback from the market to relevant teams within the organization.

Work Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field. MBA or advanced degree preferred.
• 8-10 years of proven experience in the healthcare industry; preferably 2-5 years in a VP/Director-level position at high-growth tech or AI startups/SaaS companies.
• Results-oriented leader with excellent communication and interpersonal skills. A proven track record of scaling marketing from an early-stage is a must.
• Experience with HubSpot, Intercom, WordPress, Google Analytics preferred.
• Interest and knowledge in AI technologies and their practical application to healthcare organizations.

Compensation

• Competitive base salary according to experience.
• Full benefits package including medical, dental and vision coverage.
• Equity option awards.