What are the responsibilities and job description for the Senior Revenue Marketing Manager position at Avalara and Careers?
Senior Revenue Marketing Manager
Lead the strategic planning and execution of integrated campaigns and always-on programs designed to generate pipeline and revenue growth targeted to prospects and customers. Partner cross-functionally with Sales, Sales Development, Field Marketing, Partner Marketing, and Brand to deliver data-informed, full-funnel programs tailored to the segment’s unique dynamics, customer behaviors, and buying journey.
This is not a “run the playbook” role. It's an opportunity to shape it. You will use data, automation, AI, and deep go-to-market experience to lead repeatable, high-velocity results. You will manage strategy through execution, collaborating with your GTM counterparts to build and pull the levers needed to meet targets across all pipeline sources.
This role is reporting to Director, Revenue Marketing.
Apply a deep understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets.
- Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
Design and execute integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise.
Partner with Sales Development leadership to develop targeted outreach plays and sequences that improve engagement and conversion rates across the buyer journey.
Cross-functional collaboration across content, creative, and digital teams to ensure consistent messaging and relevance across all touchpoints.
- Balance speed-to-market with in-market optimization, ensuring every campaign launches with a test-and-learn model
- Align with Field Marketing on regional activations and sales plays tailored to territory needs and sales team priorities.
Monitor and analyze campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision making and readouts to stakeholders (ie. Pipeline Meetings, QBRs, etc.).
Continuously test, learn, and optimize campaigns to maximize ROI, leveraging data, AI tools, and automation platforms.
Implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels.
Model Avalara’s success traits by demonstrating ownership, passion, adaptability, humility, fun, optimism, curiosity, urgency, and simplicity in day-to-day work; mentor junior team members by sharing best practices, providing feedback, and fostering a high-performing, inclusive team culture that values continuous learning and accountability.
Job Requirements
5-8 years in B2B demand generation, integrated campaign management, industry or segment marketing
Demonstrated success in owning industry or segment strategy and delivering results through cross-functional collaboration
Experience working closely with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams
Hands-on experience with marketing automation (Marketo, AI platforms), Salesforce, reporting tools (PowerBI, Tableau), ABM orchestration tools (6Sense, Sendoso) and data tools (D&B, ZoomInfo) a plus.
Analytical mindset with a strong grasp of performance metrics and ROI-based decision-making
Extreme attention to detail, time management, organization skills.
Excellent planning, project management, prioritization, and presentation skills.
Must have a positive and adaptable attitude for working in a fast-paced, results-oriented environment.
- You’ll bring experience using AI and AI-related technologies, ready to thrive here.
- You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers.
- You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.
Total Rewards
In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.
Health & Wellness
Benefits vary by location but generally include private medical, life, and disability insurance.
Inclusive culture and diversity
Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.
What You Need To Know About Avalara:
We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world.
We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too.
We’re An Equal Opportunity Employer