Vice President of Marketing and Communications

Worker Type

Regular

Job Description

The Vice President of Strategic Marketing & Communications at AeroVironment (AV) oversees development and execution of comprehensive communications and marketing plans and strategies designed to support business and organizational goal fulfillment, promote company visibility, and optimize overall brand awareness and engagement in target markets. Develops, implements, and manages communications and marketing strategies, tactics and activities to garner consistent and compelling visibility across media and communications channels served by the organization. Provides leadership support for the overall strategic direction and implementation of internal and external communications across the organization.

Position Responsibilities

• Create and manage a strategic marketing campaign for a world-class defense company that sets the standard across the industry while building customer and global brand awareness.
• Provide forward thinking creative leadership by inspiring creative collaboration across the organization
• Effectively translate branding and marketing strategies for a wide range of products, verticals, events, and brand initiatives in collaboration with key stakeholders
• Develop innovative concepts, implementing strategic positioning and messaging in all communications while keeping with project scope, business requirements, timelines, and budget
• Oversee the marketing and communications department leading and developing a team of functional marketing experts with a focus on business process optimization and continuous learning
• Develop innovative programs collaborating with the Product Line Management and Business Development teams to deliver results-oriented campaigns focusing on digital, brand, PR, product, content, and event marketing
• Advocate for marketing best practices, innovation and success metrics and test strategies across the organization
• Manage internal and external websites, social media channels and internal communications media with responsibility for content, optimal user-experience, and design
• Draft and finalize messages, presentations, executive communications, internal communications, and other media materials, as necessary
• Work with teams across the organization to ensure the consistent and actionable implementation of AV's brand and user experience precepts in all stakeholder touchpoints, including media, physical spaces, user interfaces and industrial design
• Assist in planning and organizing media activities. Prepare management for interviews with media and other key corporate communications interactions.
• Develop press releases, position statements and Q&A to support media relations efforts.
  
  

Basic Qualifications (Required Skills & Experience)

• Bachelor’s Degree in business and/or marketing or equivalent combination of education, training, and experience
• 10 years of proven success developing and managing brand strategies with experience connecting those strategies to business results
• 15 years in marketing and/or communications
• 8 years of experience supervising a marketing team
• Deep understanding of traditional and digital media, learning products and services, and the spectrum of customer touchpoints
• Ability to think strategically and creatively, but also detail-oriented with the ability to manage projects from inception through execution; deadline driven with ability to multi-task
• Experience gathering and using data to make findings, draw conclusions from those findings, and then communicate those conclusions
• A desire and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Ability to work with multiple stakeholders to influence and drive implementation
• Excellent communication skills, both oral and written; excellent organizational skills.
  
  

Other Qualifications & Desired Competencies

• Advanced degree is preferred
• Demonstrated competency in using data analysis and forecasting to optimize marketing spend.
• Strong organizational skills to balance multiple people and projects successfully and efficiently
• Stays abreast of innovations in the field of marketing and defense
• Consistently demonstrates high organizational skills to balance multiple projects successfully and efficiently
• Able to excel in a fast-paced, deadline-driven environment, where small teams share a broad variety of duties
• Displays strong initiative and drive to accomplish goals and meet company objectives
• Takes ownership and responsibility for current and past work products
• Is committed to learning from mistakes and driven to improve and enhance performance of oneself, others, and the company
• Focuses on teamwork and puts the success of the team above one's own interests
  
  

Physical Demands

• Ability to work in an office environment (Constant)
• Required to sit and stand for long periods; talk, hear, and use hands and fingers to operate a computer and telephone keyboard (Frequent)
• Ability to travel internationally and within the Unites States for company meetings and events, and customer meetings and events.
  
  

Clearance Level

No Clearance

The Salary Range For This Role Is

$220,000 - $288,750

AeroVironment considers several factors when extending an offer, including but not limited to, the location, the role and associated responsibilities, a candidate’s work experience, education/training, and key skills.

ITAR Requirement

This position requires access to information that is subject to compliance with the International Traffic Arms Regulations (“ITAR”) and/or the Export Administration Regulations (“EAR”). In order to comply with the requirements of the ITAR and/or the EAR, applicants must qualify as a U.S. person under the ITAR and the EAR, or a person to be approved for an export license by the governing agency whose technology comes under its jurisdiction. Please understand that any job offer that requires approval of an export license will be conditional on AeroVironment’s determination that it will be able to obtain an export license in a time frame consistent with AeroVironment’s business requirements. A “U.S. person” according to the ITAR definition is a U.S. citizen, U.S. lawful permanent resident (green card holder), or protected individual such as a refugee or asylee. See 22 CFR

• 120.15. Some positions will require current U.S. Citizenship due to contract requirements.
  
  

Benefits: AV offers an excellent benefits package including medical, dental vision, 401K with company matching, a 9/80 work schedule and a paid holiday shutdown. For more information about our company benefit offerings please visit: http://www.avinc.com/myavbenefits.

We also encourage you to review our company website at http://www.avinc.com to learn more about us.

Principals only need apply. NO agencies please.

Who We Are

Based in California, AeroVironment (AVAV) is a global leader in unmanned aircraft systems (UAS) and tactical missile systems. Founded in 1971 by celebrated physicist and engineer, Dr. Paul MacCready, we’ve been at the leading edge of technical innovation for more than 45 years. Be a part of the team that developed the world’s most widely used military drones and created the first submarine-launched reconnaissance drone, and has seven innovative vehicles that are part of the Smithsonian Institution’s permanent collection in Washington, DC.

Join us today in developing the next generation of small UAS and tactical missile systems that will deliver more actionable intelligence to our customers so they can proceed with certainty – and succeed.

What We Do

Building on a history of technological innovation, AeroVironment designs, develops, produces, and supports an advanced portfolio of unmanned aircraft systems (UAS) and tactical missile systems. Agencies of the U.S. Department of Defense and allied military services use the company’s hand-launched UAS to provide situational awareness to tactical operating units through real-time, airborne reconnaissance, surveillance, and target acquisition.

We are proud to be an EEO/AA Equal Opportunity Employer, including disability/veterans. AeroVironment, Inc. is an Equal Employment Opportunity (EEO) employer and welcomes all qualified applicants. Qualified applicants will receive fair and impartial consideration without regard to race, sex, color, religion, national origin, age, disability, protected veteran status, genetic data, sexual orientation, gender identity or other legally protected status.

ITAR

U.S. Citizenship required