What are the responsibilities and job description for the Director, Retention & Renewals Marketing position at AutoPayPlus by U.S. Equity Advantage?
AutoPayPlus provides automated biweekly loan-payment services that help members manage their vehicle loans. Because our members remain enrolled over time, long-term engagement, satisfaction, and tenure are directly connected to the company’s recurring revenue and continued growth.
As the Director, Retention amp; Renewals Marketing, you will own the company-wide retention outcome. You will establish how retention is measured, develop lifecycle and engagement strategies, create cancellation-save and win-back programs, and build the team and infrastructure needed to scale the function.
This is an opportunity for an experienced retention leader to create something meaningful—not simply manage an existing program.
- Establish the company’s retention baseline, key performance indicators, cohort reporting, and weekly reporting cadence in partnership with Integration amp; Data Strategy.
- Develop the retention strategy across the full member lifecycle, including enrollment, early engagement, at-risk intervention, cancellation, save, reactivation, and renewal.
- Design and implement a measurable cancellation-save program in partnership with Member Care and Operations.
- Create save offers, representative talk tracks, escalation procedures, and performance measures that improve the company’s save rate.
- Build a repeatable win-back program that segments former members by cancellation reason, tenure, behavior, and likelihood to reactivate.
- Translate retention insights into actionable recommendations for Sales, Operations, Marketing, Finance, Compliance, and executive leadership.
- Own the retention marketing budget and support investment decisions through retained-revenue and return-on-investment analysis.
- Ensure member-facing communications meet all Compliance requirements, including documented approvals, consent, suppression, and contact-frequency controls.
- Establish quarterly priorities, maintain weekly scorecards, and present data-supported recommendations to C-level leaders.
- Hire, develop, and lead the future retention and renewals marketing team as the function grows.
- Seven or more years of marketing experience, including at least three years owning retention, lifecycle marketing, CRM, customer marketing, renewals, or churn-reduction outcomes.
- A demonstrated record of improving a measurable retention, renewal, save-rate, or churn-reduction result, with the ability to clearly explain the strategy, execution, timeframe, and business impact.
- Experience within a recurring-revenue, subscription, membership, financial-services, consumer-fintech, or similarly structured organization.
- Proven people-leadership experience, including hiring, coaching, developing, or leading a team or business function.
- Strong working knowledge of CRM and marketing-automation platforms.
- Experience with cohort analysis, member segmentation, lifecycle measurement, and retention reporting.
- The ability to present effectively to C-level stakeholders and support recommendations with data, business judgment, and a clear rationale.
- The ability to work onsite at our Orlando, Florida office five days per week.
- Marketing experience within a regulated environment.
- Familiarity with UDAAP, TCPA, CAN-SPAM, consent requirements, and state consumer-protection regulations.
- Experience within automotive finance, lending, payments, or consumer financial services.
- Experience successfully building a retention or lifecycle-marketing function where one did not previously exist.
This position will have a direct impact on member experience, recurring revenue, and the future growth of AutoPayPlus. You will have the visibility, ownership, and executive partnership needed to define how the company engages, retains, and reactivates its members.
If you are energized by building strategies, creating measurable programs, influencing cross-functional decisions, and developing a function from the ground up, we would like to hear from you.
Join AutoPayPlus and help us turn member engagement into long-term relationships.