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Market Brand President

AutoNation, Inc.
Fort Lauderdale, FL Full Time
POSTED ON 3/22/2025 CLOSED ON 5/21/2025

What are the responsibilities and job description for the Market Brand President position at AutoNation, Inc.?

AutoNation Headquarters

Position Summary:

AutoNation is America’s Most Admired Automotive Retailer and Best Companies to Work For. We are committed to delivering a seamless and exceptional car-buying experience to customers nationwide. With a reputation built on trust, integrity, and innovation, AutoNation strives to redefine the automotive industry by setting the highest standards for customer service, quality, and value. As a leader in automotive retail, we are dedicated to shaping the future of transportation and exceeding the expectations of our customers at every touchpoint.

As a Brand President, you will play a pivotal role in enhancing brand performance by maintaining effective strategic partnerships with OEMs. Your responsibilities will include forging strong relationships with OEM corporate contacts, analyzing market trends, optimizing sales and aftersales processes, and ensuring alignment with AutoNation's strategic objectives.

Key Responsibilities:

  • Cultivate relationships with key OEM corporate contacts and understand all key OEM measurables.
  • Utilize OEM portals to leverage data to drive strategic decisions.
  • Conduct thorough market analysis including sales and aftersales PMAs, distribution lists, and site surveys.
  • Evaluate process execution across all dealership roles and ensure staffing is aligned for optimal performance.
  • Analyze survey trends and facilitate mystery shopping exercises.
  • Develop action plans in collaboration with GMs and market teams to address deficiencies and drive results.
  • Drive accountability through training, coaching, and performance management.
  • Collaborate with analytics, facilities, marketing, and HR teams to support brand initiatives.
  • Track store performance and identify areas for improvement.
  • Utilize technology tools to enhance sales efficiency, diagnose opportunities, and conduct root cause analysis.

Qualifications:

  • Bachelor’s Degree in Business Administration or related field.
  • 7 years’ experience in OEM manufacturing and automotive retail industry.
  • Proficiency in negotiating framework agreements and understanding financial statements.
  • Excellent communication, negotiation, and organizational skills.
  • In-depth understanding of retail/dealership and OEM operations.
  • Knowledge of legal and compliance requirements in the automotive industry.
  • Ability to manage multiple projects simultaneously across various OEMs.
  • Strong problem-solving skills and ability to remain composed under pressure.
  • Proactive approach to finding innovative solutions to complex challenges.

Join AutoNation and be a driving force in shaping the future of automotive retail.


Company Overview

As America’s largest and most recognized automotive retailer, AutoNation is transforming the automotive industry through its bold leadership, innovation, and comprehensive brand extensions.  We are committed to hiring driven, diverse Associates and supporting them in growing their career within AutoNation. We offer paid training, competitive pay & benefits and a culture that believes in investing in our Associates’ professional futures. With over 315 locations from coast to coast, AutoNation has an opportunity for you. We’ve sold over 13 million vehicles, the first automotive retailer to reach this milestone. Our success is driven by our commitment to delivering a peerless Customer experience through customer-focused sales and service processes. We believe deeply in giving back, and every car we sell helps to raise cancer research and treatment awareness with a Pink Plate. We have proudly raised over $25 million dollars to drive out cancer, create awareness, and support critical research.
 
Benefits
Click here to learn more about our Benefits.

Join us as we pave the way to moving our company, our communities and our industry forward. Apply today at a location near you or wherever you dream the road will take you.
 
 
AutoNation is an equal opportunity employer and a drug-free workplace.

Salary.com Estimation for Market Brand President in Fort Lauderdale, FL
$122,048 to $154,585
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