Sales and Marketing Lead - Muncie Imports and Classics

Sales and Marketing Lead – Muncie Imports & Classics

Are you an experienced Sales Professional?

Are you struggling to find a position that is right for you?

Are you not making what you are truly worth?

If so, we have the CAREER FOR YOU!

Muncie Imports & Classics is currently looking to hire an experienced Sales and Marketing Lead to join our team!  This role is crucial for building and maintaining strong customer relationships across multiple business segments. The ideal candidate will take full ownership of sales and marketing efforts, leading initiatives in web development, social media management, marketing campaigns, and merchandise promotion to enhance our brand and drive sales growth

APPLY TO THIS AD TO SUBMIT YOUR RESUME!

WE WILL CONTACT YOU FOR YOUR CONFIDENTIAL INTERVIEW!

All interviews will be held at:

Muncie Imports and Classics

4301 Old State Rd 3, Muncie, IN 47303

We Offer:

• Completive Hourly Wage ($30/hour)

• Health insurance assistance

• Retirement program

• Paid training and development

• Strong, supportive team work environment

Responsibilities:

Customer Relationship Management

• Independently build, nurture, and maintain lasting relationships with both new and existing customers, ensuring consistent satisfaction and long-term loyalty across all business segments (restorations, parts, services, and products).

• Develop and implement targeted engagement strategies that enhance customer retention and foster repeat business.

• Actively communicate with clients to understand their needs, gather feedback, and suggest tailored solutions to improve their overall experience with Muncie Imports & Classics.

• Regularly follow up with customers post-purchase to ensure continued satisfaction and address any concerns promptly, strengthening customer trust and brand affinity.

Sales Leadership and Revenue Generation

• Own and lead the entire sales process, from identifying and nurturing leads to closing deals and converting them into long-term clients.

• Proactively seek new business opportunities through prospecting, networking, and market research, with a focus on maximizing revenue across all product lines (restorations, parts, upholstery, merchandise).

• Establish, track, and report on sales targets and KPIs to monitor performance, with a focus on achieving and exceeding revenue goals.

• Build and maintain an in-depth understanding of market trends, competitor offerings, and customer needs, using this knowledge to continuously identify and capitalize on sales opportunities.

• Collaborate with the team to develop strategies and tactics to convert high-potential leads into customers and increase conversion rates.

Marketing Strategy and Campaign Execution

• Lead the development and execution of comprehensive marketing campaigns that effectively promote Muncie Imports & Classics’ services and products, targeting key customer segments across multiple channels.

• Drive the creative direction of marketing content, including digital assets, social media posts, website content, email campaigns, and promotional materials, ensuring consistency with the brand’s voice and positioning.

• Manage the end-to-end process of campaign execution, ensuring deadlines are met, budgets are adhered to, and results are tracked.

• Develop and oversee paid advertising strategies (e.g., Google Ads, Facebook Ads) and other digital marketing efforts to enhance brand visibility and lead generation.

Social Media Management and Content Creation

• Develop, manage, and continuously improve Muncie Imports & Classics’ presence across social media platforms such as Facebook, Instagram, and YouTube, driving engagement, brand awareness, and customer loyalty.

• Create and curate engaging and visually appealing content that resonates with followers, aligns with brand values, and promotes product offerings and services.

• Strategically grow the company’s social media following through targeted campaigns, promotions, and collaborations, while engaging with customers in a meaningful way to foster brand affinity.

• Track social media performance metrics, analyze engagement trends, and adjust content strategies to optimize results and maximize reach.

Branded Merchandise and Customer Engagement

• Lead the creation and promotion of branded merchandise, ensuring it aligns with the company’s identity and engages customers on both a functional and emotional level.

• Work closely with the design and production teams to bring merchandise concepts to life, leveraging these products as a powerful tool for customer engagement, loyalty, and brand identity.

• Develop promotional strategies to sell branded merchandise online and at physical events, ensuring maximum visibility and revenue generation.

Market Analysis and Strategic Insights

• Conduct thorough market research to identify trends, customer needs, and competitive advantages, ensuring the business stays ahead of market demands and identifies new areas of growth.

• Provide actionable insights based on research and analysis to guide both marketing and sales strategies, helping the company adapt to changes in the market and capitalize on emerging opportunities.

• Analyze customer behavior and buying patterns to optimize targeting and develop tailored strategies that maximize engagement and sales conversions.

Collaboration and Cross-Functional Leadership

• Work closely with the leadership team to align sales and marketing initiatives with broader company goals, ensuring cohesive execution across departments.

• Collaborate with the customer service, restoration, and product teams to ensure all marketing messages are consistent with customer experiences and expectations.

• Take the lead on internal communication efforts to ensure all employees are aligned with key marketing and sales initiatives, helping the team stay informed and motivated.

PREVIOUS SALES LEAD EXPERIENCE IS REQUIRED!   Apply now to schedule your interview. Equal Opportunity Employer. Applicants must be authorized to work in the US. Applicants must have a valid driver’s license.

Requirements

• Proven ability to drive sales independently and meet performance targets.

• Experience creating and executing marketing strategies across both digital and traditional channels.

• Comfortable managing multiple product types and customer profiles.

• Strong working knowledge of web platforms (e.g., WordPress, Shopify) and digital marketing tools.

• Familiarity with social media platforms and strategies for growing brand engagement.

• Excellent verbal and written communication skills.

• Ability to create effective content for marketing materials, social media, and campaign assets.

• Ability to work autonomously and prioritize tasks without daily oversight.

• Entrepreneurial mindset with strong ownership of results.

• Ability to interpret market data and campaign performance.

• Skilled in using analytics tools to inform and optimize marketing decisions.

• Automotive Industry Passion: Interest in or familiarity with classic and performance vehicles.

• Creative Thinking: Ability to generate fresh ideas and visually appealing promotions.

• Technical Experience: Experience with CRM systems, SEO best practices, or e-commerce platforms a plus.

• Bachelor's Degree in Marketing, Business Administration, or any related field.

• 3-5 years of experience in sales and/or marketing roles, preferably in a small business or automotive-focused environment.