Marketing and Program Manager

As a Marketing and Program Manager, your essential job functions will include the following:

Business and Marketing Plan Execution

• Oversee assigned OEM program initiatives – establish clear objectives, assess performance, and prioritize for each program.
• Lead development of OEM marketing plans and calendar to achieve and/or exceed business goals and financial targets for OEM program.
• Build strong, collaborative relationships at multiple levels at OEM accounts, becoming a trusted advisor on all things related to the business and marketing.
• Ensure the integration of all elements of the marketing mix to drive cohesive, impactful marketing programs.

Marketing, Promotions and Program Support

• Work with internal AMI program team, Tire Manufacturers, and OEM contacts to develop, implement, and administer consumer promotions and dealership incentive programs.
• Building relationships with OEM corporate market teams and selected marketing agencies.
• Support the development/management of annual tire and Dealer program marketing plans.
• Work with cross-functional teams to develop a communication plan, create digital marketing product information, and support the implementation of marketing programs.
• Create user guides for all programs and promotions.

Reporting

• Partner with data analysis to acquire the required data to analyze relevant Dealer program reports and run ad hoc analysis.
• Work with the Data analyst to perform ROI analysis on all programs and promotions.
• Leverage OEM data where available for program reporting and analysis.
• Develop reporting to analyze business center performance and create target action plans with distributors.
• Contribute to monthly OEM reporting needs as needed.

Program and Project Management

• Be an expert in the details of the OEM Program.
• Provide leadership and support to the team for OEM marketing initiatives, projects, and provide solutions to day-to-day questions/issues that arise with each OEM.
• Invoke a project management methodology to manage new program conception, design, and implementation.
• Work within project management software to enter tasks for assigned promotions and programs and ensure project deadlines are met.
• Examine and implement opportunities to improve processes by promoting effective communication and efficient program execution.
• Identify opportunities for program enhancements.

Other Duties as Assigned

Position Requirements

• Bachelor’s degree required, preferably in Business, Marketing, Management, or related field.
• Minimum of 4 years of experience in Sales, Program Management, or Marketing; project management experience is required.
• Strong communication skills and the ability to influence across multiple levels of the organization are required.
• Excellent detail orientation and organizational skills to ensure prompt follow-up with both external and internal customers.
• Proficiency in all Microsoft Office products required.
• Demonstrate strong financial acumen.

Competencies Required

• Results Orientation
• Agility
• Initiative
• Influence
• Customer Focus
• Recognizes Implications
• Challenges and Commitments
• Relationship Building and Collaboration
• Project Management
• OEM Process Knowledge

Physical Job Requirements

• Continuous viewing from and inputting data to a computer screen.
• Sitting for long periods of time.
• Some travel required: <10%.

Drug Policy

• AMI is a drug-free environment. All applicants being considered for employment must pass a pre-employment drug screening before beginning work.