What are the responsibilities and job description for the SEO & Website Specialist position at Autobahn Inc?
Title: SEO & Website Specialist
Our Mission:
Fostering a people-focused culture by developing career paths for everyone to succeed and creating seamless automotive solutions that make things easy for our teams and clients.
Autobahn Fort Worth is a family-owned company with a long history of success and commitment to making our communities better. We’re looking for passionate individuals from all backgrounds who share our core WORTH values to grow our brand by helping people love what they drive. We invest in the growth and development of our team members so they can drive their own career paths with a focus on promoting from within. Come join the Autobahn team!
Here at Autobahn Fort Worth, we believe that engaged teammates are the best way to deliver an effortless purchase and ownership experience for our clients. We offer a great work-life balance with the best hours in the business, competitive PTO, 401k match, recognition programs, anniversary bonuses, lease payment assistance, and many more. It’s time for you to love what you do!
As an SEO & Website Specialist at Autobahn Fort Worth, you will play a vital role in managing and optimizing the digital presence of all dealership and group websites. You will be responsible for improving search engine rankings, increasing organic traffic, and enhancing user experience. This position requires a strong understanding of SEO best practices, technical website management, and a data-driven mindset to drive lead generation and online performance.
As an SEO & Website Specialist, you will be responsible for:
• Developing and implementing effective SEO strategies for multiple dealership and group websites.
• Conducting keyword research and competitor analysis to identify opportunities for growth.
• Optimizing website content, metadata, images, and on-page elements for search engine visibility.
• Monitoring and improving website performance, including site speed, mobile responsiveness, and crawlability.
• Performing regular technical SEO audits and resolving issues as needed.
• Collaborating with content creators, digital advertising specialists, and third-party vendors to ensure cohesive online strategies.
• Managing website updates, changes, and enhancements via various CMS platforms.
• Analyzing website traffic and SEO performance using tools such as Google Analytics, Google Search Console, and SEMrush.
• Preparing and presenting monthly SEO and website performance reports with actionable insights.
• Staying current with the latest SEO trends, algorithm updates, and digital best practices.
Qualifications:
• Bachelor’s degree in marketing, Communications, Web Development, or a related field.
• 2–4 years of experience in SEO and website management, preferably in multi-location or automotive retail environment.
• Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Moz, or similar.
• Strong understanding of HTML, CSS, and website CMS platforms (e.g., WordPress, Dealer.com, Dealer Inspire).
• Proven experience with both on-page and technical SEO strategies.
• Familiarity with schema markup, site structure, and local SEO best practices.
Preferred Skills:
• Previous experience in automotive dealership marketing.
• Experience with A/B testing and Conversion Rate Optimization (CRO).
• Basic understanding of paid search (Google Ads) and its integration with SEO.
• Basic graphic design skills (e.g., Adobe Photoshop, Canva).
• Strong analytical, communication, and project management skills.
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
