Demo

Social Media Strategist

Auto-Owners Insurance
Lansing, MI Full Time
POSTED ON 7/23/2026
AVAILABLE BEFORE 8/25/2026
A career at Auto-Owners is challenging and rewarding. Our group of caring associates create financial security by helping individuals and businesses make a new start when a loss occurs.

Job Description

We offer a merit-based work-from-home program based on job responsibilities. After initial training in-person, you could have the flexibility of work-from-home time as defined by the leadership team.

Auto-Owners Insurance, a top-rated insurance carrier, is seeking a motivated individual to join our team as a Social Media Strategist. The position requires the person to

  • Independently develop branded Auto-Owners content for review.
  • Curate and manage content using existing tools for all Social Media platforms.
  • Suggest and monitor KPIs (Key Performance Indicators) using existing tools to gauge a Social Media Platform’s success.
  • Adopt Social Media best practices based on Auto-Owners’ standards and culture.
  • Monitor social media platforms for both Auto-Owners and our sponsorship partners and engage with followers who leave comments.
  • Share positive online reviews with key stakeholders and forward negative reviews to the claims team for investigation.
  • Assist with regional philanthropic efforts.

Desired Skills & Experience

  • Ability to work collaboratively on a team
  • Ability to use software to construct content
  • B-to-B and/or B-to-C social media content creation experience preferred.
  • Underwriting or claims experience helpful.
  • Enjoys interacting with people to provide surprise and delight experiences.
  • Adept at tactfully communicating with disgruntled consumers.
  • Good at time management and providing timely responses.
  • Competency to learn new PC tools.
  • A bachelor’s degree is required. This requirement may be waived prior to education and experience at the company’s discretion.

Benefits

Auto-Owners offers a wide range of career opportunities, and we are seeking talent that will help us continue our long tradition of success. We offer a friendly work environment, structured training program, employee mentoring and an excellent compensation/benefits package. Along with a competitive base salary, matched 401(k), fully-funded pension plan (once vested), and bonus programs, Auto-Owners also provides generous paid time off including holidays, vacation days, personal time, and sick leave. If you're looking to do rewarding work alongside great people, Auto-Owners is the place for you!

Equal Employment Opportunity

Auto-Owners Insurance is an equal opportunity employer. The Company hires, transfers, and promotes on the basis of ability, without consideration of disability, age, sex, race, color, religion, height, weight, marital status, sexual orientation, gender identity or national origin, or any factor contrary to federal, state or local law.

  • Please note that the ability to work in the U.S. without current or future sponsorship is a requirement.

Salary.com Estimation for Social Media Strategist in Lansing, MI
$71,496 to $90,430
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