Manager, Entertainment Marketing

Who We Are

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale. Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media

 Why Authentic

 You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You’ll Do

This Entertainment Marketing Manager role will support all brand marketing and brand voice efforts in the social vertical, focused on content planning, content creation/development, and content optimization. You’ll leverage innovative planning, strategy, and collaboration to build and evolve engagement on the Entertainment brands through the marketing lens. You’ll collaborate with peer groups across functions including Brand, Business Development, and Creative to build and execute launch programs and marketing programs. You’ll foster relationships in the social space, educate the internal and external team on emerging trends, monitor the competitive space, and integrate all initiatives seamlessly into the overarching brand marketing plans. The Entertainment Marketing Manager will handle day-to-day execution of social media content development.

What you’ll be working on

• Maintain internal asset trackers for all upcoming social shoots, with details including timing, key product, promotional windows, etc.
• Manage and update asset tracker to liaise with creative counterparts on final reviews and approvals
• Coordinate with wider ENT marketing teams to ingest briefs for social content shoots and editing
• Manage routing process for creative and brand team sign-off of social content
• Day-to-day social scheduling/calendaring of initiatives
• Work closely with Community Management lead to monitor performance across platforms.
• Development of platform strategies for each key project
• Develop content calendars to tease and support announcements
• Work with Entertainment Marketing counterparts to understand the overarching brand marketing plans, then adapt these plans into trend-ready rollouts
• Develop KPIs and compile and interpret analytics reporting across owned channels for all initiatives
• Collaborate with Entertainment Marketing team on content brief for creators, media personalities etc. that are relevant to the social space
• Develop content strategies and launch/sustain plans around new handles, including Authentic Live, SI Experiences, The Shaq Shop and more
• Manage daily administrative tasks, including: updating platform schedules, updating spreadsheets, tracking partner obligations, being mindful of best practices
• Integrate AI tools into content development plans (e.g., Authentic AI, Midjourney, Firefly) to prototype concepts
• Use generative AI to improve efficiency, scalability, and visual experimentation
• Stay informed on emerging tech and digital trends to elevate social media creative

Must Haves

• Bachelor’s Degree in marketing, business, or a similar field.
• Must have proficient knowledge of and passion for social media
• 4 year of experience as a Social Media Manager
• Must have video and content shooting/editing skills (including mobile shooting/editing)
• Must have strong computer proficiency with strength in Adobe suite, including After Effects, Sprout, all native features of social media platforms 
• Seamless communication skills with strong in-room presentation capabilities
• Exceptional at communication and building relationships
• Understand social media KPIs
• Critical thinker and problem-solver
• Willingness to travel as needed for events and activations
• Ability to travel up to 15% as required by business priorities

Primary Location Salary Range:

$85,000 - $95,000

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