Lead Writer & Content Strategist

Lead Writer & Content Strategist

Reports to: Director of Sales & Marketing

Austin, TX

Position Summary

We’re looking for a Lead Writer & Content Strategist to join our growing team and take ownership of our inbound marketing game plan. Your mission is to help us drive qualified traffic, leads, and sales by building us into the #1 trusted authority in sports construction.

Our Writer & Content Strategist brings a journalist’s mindset and a passion for storytelling, paired with an obsession for performance—tracking what works, refining the playbook, and continuously improving results. You’ll own the full content cycle, from ideation to execution to analytics, always looking for ways to elevate our game.

This is a role where your work won’t sit in a folder—it will be used by our sales team, seen by customers, and directly impact the growth of the business.

Key Responsibilities

• Own and execute our content strategy based on Marcus Sheridan’s They Ask, You Answer and Endless Customers, focused on driving real revenue and supporting the sales process
• Consistently produce high-quality written content (targeting ~3 pieces per week) designed to educate, build trust, and generate traffic, leads, and sales
• Collaborate with the sales team to identify content opportunities, answer real customer questions, and build an effective editorial calendar
• Interview internal subject matter experts to turn knowledge into valuable, customer-focused content
• Use data, SEO, and AI tools to optimize content performance, improve efficiency, and guide decision-making
• Manage and improve content quality, including editing, proofreading, and refining messaging for clarity and impact
• Lead email marketing efforts, including newsletters and automated workflows to nurture leads
• Create high-converting content assets, such as pillar pages, guides, and self-selection tools that support the buyer’s journey
• Distribute and promote content across appropriate channels, including social media, to maximize reach and engagement
• Track performance and report on results using tools like GA4, Search Console, CRM data, and other platforms
• Commit to ongoing growth and development, staying up to date on content strategy, marketing tools, and best practices

Educational Background

A degree in English, Journalism, or Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.

Skills and Required Knowledge

• A true passion for writing
• Impeccable writing and editorial skills, with an outstanding command of the English language
• Understanding of editorial style guides (AP Style, Chicago Manual of Style, etc.)
• Ability to clearly articulate the business goal behind content
• Experience using AI tools like ChatGPT, Claude, Llama, etc.
• Understanding of AI’s role in marketing, including content creation and customer behavior
• Strong people skills
• Experience with tools such as HubSpot, Google Analytics, Google Search Console, SEMRush
• Strong interview skills and ability to listen thoughtfully
• Ability to use data to inform decisions
• Comfortable giving and receiving feedback
• Team-oriented mindset

Bonus Skills: HubSpot experience, print or broadcast journalism training

Salary

• Base Salary Variable: $60,000 to $80,000 per year based on: (Based on content quality, consistency, and contribution to traffic, leads, and revenue)
• Profit Sharing – Significant portion of company gross profits distributed to employees

Benefits / Perks

• Healthcare, dental, and vision
• Bi-annual profit sharing
• Employee ownership opportunities
• Paid time off
• Family-focused company with a relaxed, friendly work environment
• Training and career development
• Mentorship from other teams

Work Environment

This is a primarily in-office role based in Austin, Texas, with hybrid flexibility available based on performance and team needs.

This Role is a Great Fit If You:

• Love writing and want to turn it into a career in marketing
• Come from a teaching, journalism, or communication background
• Have a sports background—competitive, coachable, and team-oriented
• Want your work to directly impact real business results

This Role is NOT a Fit If You:

• Want a purely creative writing role with no performance metrics
• Prefer slow-paced or highly structured environments
• Are not comfortable being measured on output and results

What You’ll Gain in This Role

• Hands-on experience in inbound marketing, SEO, and content strategy
• Direct exposure to how marketing drives revenue
• Mentorship from sales and marketing leadership
• A clear path to grow into a senior marketing role

About Austin Courts & Floors

Austin Courts & Floors has been building custom Sport Courts and athletic flooring in Central Texas for nearly 50 years. Now an employee-owned company, we’re proud to carry forward a legacy built on hard work, strong relationships, and doing things the right way.

Our mission is to create high-quality spaces where athletes, families, and communities can play, train, and grow—while delivering an exceptional customer experience.

We’re a family-first team that believes in working hard, taking ownership, and supporting each other—but not taking life too seriously. We run a professional, relaxed environment where people are trusted to get their work done, improve every day, and enjoy the process.

Our Core Values

• Do the Right Thing – Integrity, character, honesty, and accountability
• Be Great On and Off the Court – Customer service, teamwork, and loyalty
• Stay Coachable & Keep Growing – Positive attitude, continuous improvement

If you're competitive, coachable, and ready to make an impact, we’d love to hear from you.

Hiring Process:

1. Resume Screening
2. Initial Zoom Interview
3. Submit Writing Samples
4. Final Aptitude Interview