What are the responsibilities and job description for the PRODUCT ANALYST position at Aurora Parts?
Job Details
Description
Position Summary
We are seeking a detail-oriented and results-driven Product Analyst to support the development, lifecycle management, and competitive positioning of our heavy-duty aftermarket trailer parts portfolio. This role is not IT-focused; instead, it is grounded in product knowledge, performance, and market insights.
The Product Analyst will work directly with Product Managers to drive product growth by ensuring the accuracy and richness of product data within our PDM system, which powers Aurora Parts to Go, My Aurora Plus, and Fleet Perform. By collecting and structuring product attributes, part setup forms, and writing product descriptions, this role will help enable faceted search, SEO optimization, and customer experience.
Key Responsibilities
Product Data & Content Management
Description
Position Summary
We are seeking a detail-oriented and results-driven Product Analyst to support the development, lifecycle management, and competitive positioning of our heavy-duty aftermarket trailer parts portfolio. This role is not IT-focused; instead, it is grounded in product knowledge, performance, and market insights.
The Product Analyst will work directly with Product Managers to drive product growth by ensuring the accuracy and richness of product data within our PDM system, which powers Aurora Parts to Go, My Aurora Plus, and Fleet Perform. By collecting and structuring product attributes, part setup forms, and writing product descriptions, this role will help enable faceted search, SEO optimization, and customer experience.
Key Responsibilities
Product Data & Content Management
- Collect and validate product attributes for heavy-duty trailer parts, ensuring data accuracy within the PDM system.
- Build part number setup forms by applying knowledge of categories, subcategories, and business rules for descriptions.
- Support eCommerce by developing optimized product titles and metadata to enhance SEO and faceted search.
- Analyze product sales, pricing, and market performance across customer segments and channels.
- Identify underperforming SKUs and recommend corrective actions (e.g., rationalization, repositioning).
- Research competitor products, pricing strategies, and market positioning.
- Gather feedback from distributors, sales reps, and industry resources.
- Track industry trends relevant to trailer parts and customer demand shifts.
- Partner with Sales, Marketing, Procurement, and Operations to ensure product availability and accurate positioning.
- Provide internal support for product-related inquiries.
- Bachelor’s degree in Business, Marketing, Supply Chain, or related field.
- 2 years of experience in sourcing, product, category, or market analysis (aftermarket or heavy-duty industries preferred).
- Familiarity with trailer and/or truck parts strongly preferred.
- Strong analytical skills with keen attention to detail.
- Proficiency in Excel, PowerPoint, and reporting tools (Power BI a plus).
- Ability to interpret data and translate findings into actionable business insights.