What are the responsibilities and job description for the BRAND MANAGER - VESPYR position at Aurobindo Pharma USA, Inc.?
Job Overview
Brand Manager Marketing– is responsible for taking iconic brands and charting the next chapter in their journey. Specific responsibilities include continuing to develop and define the brand positioning and consumer proposition, developing the annual and strategic plans, partnering with communications teams to establish our voice in the market and partnering with our innovation team to bring to life the best additions to our lineup. This role will have P&L responsibility working with cross functional business teams, partnering with Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning to effectively commercialize and execute plans with excellence. The right candidate for this role must be able to navigate between the day-to-day business deliverables and setting the long-term course for growth and success. The candidate will report directly to the VP of Marketing and must be able to clearly and concisely articulate strategic plans for the brand.
Qualifications - Skills & Requirements
Experience within diverse classes of trade a plus Consumer packaged goods experience, durable goods preferred. Strategic competency and ability to demonstrate a history of success. Experience in developing marketing programs and go-to-market strategies for multiple retail channels with a focus on digital. Expert knowledge of owned, earned, paid, and shared media. Marketing competencies include strategic planning, digital campaigns, brand communications, consumer insights, social, paid search, digital analytics, content creation and public relations. High degree of business acumen - classic marketing, budget management and P&L understanding. Ability to effectively communicate. Ability to work cross functionally with multiple business functions. Ability to clearly articulate a compelling vision and strategy. Lead agency & partner relationships. Analytical mindset and ability to synthesize complex information, connect ideas with data, and present in digestible, easy to understand format.
Education & Experience
Education - Undergraduate degree in Business or MBA 3-5 years brand management and marketing experience within top CPG company
Physical Requirements
OFFICE POSITION - While performing the duties of this job the employee is required to:
No Additional Requirements Blood/Fluid Exposure Risk Category III: Tasks involve no exposure to blood, body fluids or tissues. Category I tasks are not a condition of employment., Experience within diverse classes of trade a plus Consumer packaged goods experience, durable goods preferred. Strategic competency and ability to demonstrate a history of success. Experience in developing marketing programs and go-to-market strategies for multiple retail channels with a focus on digital. Expert knowledge of owned, earned, paid, and shared media. Marketing competencies include strategic planning, digital campaigns, brand communications, consumer insights, social, paid search, digital analytics, content creation and public relations. High degree of business acumen - classic marketing, budget management and P&L understanding. Ability to effectively communicate. Ability to work cross functionally with multiple business functions. Ability to clearly articulate a compelling vision and strategy. Lead agency & partner relationships. Analytical mindset and ability to synthesize complex information, connect ideas with data, and present in digestible, easy to understand format.
Brand Manager Marketing– is responsible for taking iconic brands and charting the next chapter in their journey. Specific responsibilities include continuing to develop and define the brand positioning and consumer proposition, developing the annual and strategic plans, partnering with communications teams to establish our voice in the market and partnering with our innovation team to bring to life the best additions to our lineup. This role will have P&L responsibility working with cross functional business teams, partnering with Innovation, Finance, Supply Chain, R&D and Sales Strategy & Planning to effectively commercialize and execute plans with excellence. The right candidate for this role must be able to navigate between the day-to-day business deliverables and setting the long-term course for growth and success. The candidate will report directly to the VP of Marketing and must be able to clearly and concisely articulate strategic plans for the brand.
Qualifications - Skills & Requirements
Experience within diverse classes of trade a plus Consumer packaged goods experience, durable goods preferred. Strategic competency and ability to demonstrate a history of success. Experience in developing marketing programs and go-to-market strategies for multiple retail channels with a focus on digital. Expert knowledge of owned, earned, paid, and shared media. Marketing competencies include strategic planning, digital campaigns, brand communications, consumer insights, social, paid search, digital analytics, content creation and public relations. High degree of business acumen - classic marketing, budget management and P&L understanding. Ability to effectively communicate. Ability to work cross functionally with multiple business functions. Ability to clearly articulate a compelling vision and strategy. Lead agency & partner relationships. Analytical mindset and ability to synthesize complex information, connect ideas with data, and present in digestible, easy to understand format.
Education & Experience
Education - Undergraduate degree in Business or MBA 3-5 years brand management and marketing experience within top CPG company
Physical Requirements
OFFICE POSITION - While performing the duties of this job the employee is required to:
- Stand, sit; talk, hear, and use hands and fingers to operate a computer and telephone keyboard reach, stoop kneel to install computer equipment
- Specific vision abilities required by this job include close vision requirements due to computer work
- Light to moderate lifting is required
- Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
- Ability to sit at a computer terminal for an extended period of time Sedentary work Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Additional
No Additional Requirements Blood/Fluid Exposure Risk Category III: Tasks involve no exposure to blood, body fluids or tissues. Category I tasks are not a condition of employment., Experience within diverse classes of trade a plus Consumer packaged goods experience, durable goods preferred. Strategic competency and ability to demonstrate a history of success. Experience in developing marketing programs and go-to-market strategies for multiple retail channels with a focus on digital. Expert knowledge of owned, earned, paid, and shared media. Marketing competencies include strategic planning, digital campaigns, brand communications, consumer insights, social, paid search, digital analytics, content creation and public relations. High degree of business acumen - classic marketing, budget management and P&L understanding. Ability to effectively communicate. Ability to work cross functionally with multiple business functions. Ability to clearly articulate a compelling vision and strategy. Lead agency & partner relationships. Analytical mindset and ability to synthesize complex information, connect ideas with data, and present in digestible, easy to understand format.
