Digital Content & Social Media Coordinator

Job Purpose

We are seeking a creative, detail-oriented, and motivated Marketing & Social Media Coordinator to support our portfolio of hotels and restaurants. This entry-level role (1–3 years of experience) offers an exciting opportunity to grow within the hospitality industry, working across multiple properties to elevate brand awareness, inspire and motivate consideration, and drive trial/bookings. This role is responsible for assisting with the development and execution of marketing campaigns, managing content and supporting day-to-day operations of the marketing team. The ideal candidate will bring enthusiasm and strong communication skills, creativity, attention to detail, and the ability to juggle multiple projects in a fast-paced environment. The coordinator will work closely with the marketing team to develop and implement strategies that enhance our brand presence, drive engagement and revenues, and support overall business goals.

This position will also manage and coordinate social media and create content in the form of written, graphic, photography and video assets that visually maximize, inform, and entice new and repeat customers.

Essential Job Functions

Marketing Support:

• Assist in planning and executing a variety of marketing projects and campaigns, including but not limited to, email marketing, websites, collateral, sales tools, paid media, event marketing, digital marketing, hotel & restaurant marketing, social media, promotions, production, etc.

• Traffic multiple projects and client/vendor deliverables

• Support the marketing team in maintaining a consistent brand voice across all channels and ensure marketing content aligns with brand guidelines and messaging

• Conduct market research to identify trends and opportunities

• Track campaign performance metrics

Content Development:

• Assist in the creation of e-marketing, sales collateral, marketing communications

• Produce photography and video creative assets

Social Media Management:

• Manage and update numerous client's social media channels (Instagram, Facebook, LinkedIn)

• Create and implement social media marketing calendars

• Create and schedule engaging content, including graphics, copy, and short-form video

• Monitor analytics and prepare regular performance reports to optimize content and campaigns

Qualifications

• 1-3 years in a marketing department or ad agency environment

• Creative mindset with attention to detail and a positive, proactive attitude

• Skilled at multi-tasking, meeting established deadlines, and delivering high-quality work

• Proficient in copywriting with excellent proofreading and editing skills

• Strong written and verbal communication skills

• Self-driven, organized, and able to work independently

• Proficient in Microsoft Word, Microsoft PowerPoint and Microsoft Excel Software

• Previous hotel/hospitality marketing experience a plus

Social Media Qualifications:

• Strong understanding of major social media platforms and content trends

• Experience with Sprout Social or similar social media management platform

• Experience in editing and publishing software for creating short-form videos for social media

• Experience setting up and managing effective social media advertising campaigns on Facebook and Instagram

• Experience in creating Facebook and Instagram campaign performance reporting

• Experience shooting photography

• Experience shooting and editing video

• Proficiency with design tools (Canva, Adobe Creative Suite) preferred

Work Schedule & Location:

• Full-time, five days a week, in office

• Candidate must reside in market (Greenville, SC area)

• This job may entail availability and flexibility for weekends and evenings

Experience/Education

• Bachelor’s degree in journalism, communications, marketing, or a related field

Equal Opportunity Employer
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