What are the responsibilities and job description for the Marketing Coordinator position at Aureon?
ESSENTIAL DUTIES AND RESPONSIBILITIES:
- Email Campaign Management:
- Define, automate, and manage email campaigns and workflows using Pardot.
- Develop and implement segmentation strategies to target specific audiences effectively.
- Create and manage email templates, ensuring they are aligned with brand guidelines and optimized for deliverability.
- Track and analyze email campaign performance using Pardot’s reporting tools, making data-driven recommendations for optimization.
- Conduct A/B testing to optimize subject lines, content, and send times for improved engagement.
- Ensure compliance with email marketing best practices and regulations.
- Social Media Strategy and Execution:
- Monitor social media activity of key accounts for opportunities to interact and amplify their messaging.
- Plan, create, and schedule social media posts to enhance brand visibility and engagement.
- Encourage greater social media participation across departments and provide training as needed.
- Digital Advertising Campaigns:
- Develop and execute digital advertising campaigns across various platforms (e.g., Google Ads, social media ads).
- Run experiments, track performance, and continually optimize digital ad campaigns to build and scale a highly efficient mix of demand gen campaigns.
- Analyze and report on the effectiveness of digital advertising efforts, providing insights and recommendations for improvement.
- Marketing Strategy Support:
- Support marketing and sales efforts by helping to establish and evaluate a marketing strategy by analyzing and assembling sales forecasts, updating calendars, and organizing and planning promotional presentations.
- Communicate campaign deliverables, objectives, and timelines to the sales team while providing instructions for promotion or use.
- Continually seek and research new sources of prospective customers while providing recommendations for marketing and sales leadership.
- Create impactful long-term programs to improve conversion rates and overall lead quality.
- Other duties as assigned.
EDUCATION, TRAINING, AND EXPERIENCE:
- Experience/certification in Pardot Marketing Automation.
- Proficiency in social media management and strategy, with a proven track record of increasing engagement and brand visibility.
- Experience/certification in Google Ads and Google Analytics
- Experience developing and executing measurable integrated demand programs that drive net new pipeline and revenue.
- Proven record of partnering with sales to meet or exceed pipeline and revenue targets.
- Solid understanding of digital marketing best practices.
- Strong copywriting skills.
REQUIRED SKILLS:
- Experience developing and executing measurable marketing campaigns
- Exceptional written and communication skills.
- Expertise in Pardot Marketing Cloud Engagement or similar marketing automation tools
- Strong analytical and research skills.
TOOLS, EQUIPMENT, AND SOFTWARE:
- Demonstrated knowledge of personal computer applications Microsoft Windows and Microsoft Office, including Microsoft Outlook.
WORKING CONDITIONS AND PHYSICAL REQUIREMENTS:
- Primarily indoor work primarily in office environment
- Frequent utilization of manual dexterity and visualizing of computer screen
- No unusual physical requirements
