What are the responsibilities and job description for the Vice President Marketing position at Aura Sports Group?
Company Description
Aura Sports Group is a full-service sports agency representing a strong roster of NFL athletes. We specialize in contract negotiation, brand development, and strategic career management—helping our clients maximize value throughout every phase of their careers.
Our firm is built on access, preparation, and execution. We maintain strong relationships across NFL organizations, brands, and media, allowing us to create real opportunities and leverage in critical moments. From draft positioning to second contracts and beyond, we are actively involved in every decision that impacts our clients’ trajectory.
Role Description
The Vice President of Marketing will lead all marketing, branding, and communications strategy across the agency’s athlete roster and business verticals. This role is responsible for driving athlete brand growth, securing partnership opportunities, and elevating Aura Sports Group’s market presence.
This is a full-time remote position with direct oversight of brand strategy, digital marketing, content, PR, and partnership activation. The VP will work closely with agents, athletes, and brand partners to execute high-impact campaigns that translate into measurable revenue and exposure.
Key Responsibilities
- Lead and execute marketing strategy across athlete portfolios and agency initiatives
- Identify and secure brand partnership opportunities for clients
- Oversee content, social media, and digital growth strategies for athletes and the agency as well as scale digital growth strategies that convert audience into monetizable brand opportunities
- Build and manage a high-performing marketing team and external partners
- Use data and analytics to drive decision-making and optimize campaign performance
- Collaborate with agents to align marketing strategies with contract and endorsement goals
Qualifications
- Proven experience in sports marketing, athlete branding, or agency-side representation
- Strong track record of executing revenue-generating marketing and partnership deals
- Deep understanding of the sports landscape, particularly football (NFL/NCAA preferred)
- Experience leading teams and managing high-level marketing operations
- Strong network across brands, media, and sponsorship channels
- Exceptional communication, negotiation, and leadership skills