What are the responsibilities and job description for the Social Media Marketing Specialist position at Aura Communications?
Company Description
Aura Communications specializes in crafting innovative and personalized strategies for the hospitality and food & beverage industries. We are committed to creating bold, engaging PR campaigns that strengthen brands' connections with their audiences. By pushing boundaries and setting trends, we help elevate brands and ensure they leave a lasting impact. Partnering with Aura means working with experts dedicated to making your brand shine with confidence and distinction.
Seeking a Social Media Creative Marketing lead who can photograph content, attend client events and guide digital strategy:
- Build and maintain client relationships; Prepare to fully immerse yourself in each client's brand, guide strategy and create content calendars
- Write creative copy including captions and promotional content
- Collaborate and align strategy with Aura Communications PR department
- Lead client calls/meetings when relevant
- Manage Aura Communications LinkedIn and Instagram
- Create strategic campaigns across social media and digital marketing for clients
- Create and schedule posts across client accounts
- Monitor digital trends and social media platform updates
- Oversee client photoshoots and creative direction
- Attend and capture content during client events (including occasional nights & weekends)
- Immerse yourself with clients by regularly attending in-person meetings/photoshoots and events while working hybrid remote
- Knowledge of paid ads and optimization
- Internal communication and monthly reporting
- Monitor for new business opportunities