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General Manager

Auntie Anne’s Pretzels
Merrimack, NH Full Time
POSTED ON 9/19/2026 CLOSED ON 9/24/2026

What are the responsibilities and job description for the General Manager position at Auntie Anne’s Pretzels?

Now Hiring: General Store Manager!
Location: Auntie Anne’s – Merrimack Premium Outlets (Merrimack, NH)
Company: Chestnut Land Company (The ultimate Auntie Anne's franchise group!)
At Auntie Anne’s, we are famous for our homemade, freshly baked, golden-brown soft pretzels served with a smile! Chestnut Land Company, the nation’s largest domestic franchise partner of Auntie Anne’s Pretzels, is seeking a high-energy General Manager for our premier location at The Mall at Rockingham Park in Salem, NH.
If you are an exceptional leader looking for a role with full operational ownership, great financial upside, and real work-life balance, we want you to run our store!

✨ Executive Compensation & Benefits
  • Strong Base Salary: $52,000 - $61,750 / year
  • Bonus Potential: Earn up to $5,200 annually based on performance!
  • Work-Life Balance: Tied directly to standard mall hours—no late nights and no early mornings!
  • Paid Time Off (PTO): Accrued time off to rest and recharge.
  • 401(k) Retirement: 401(k) plan with a 4% employer match after 1 year of employment.
  • Comprehensive Health: Choice of multiple Medical, Dental, and Vision insurance plans.
  • Financial Security: Company-paid group life insurance, plus voluntary life and disability options.
  • Perks & Discounts: Tuition reimbursement and a generous employee product discount on the best pretzels around.

Your Impact as General Manager
This role is fully responsible for the overall supervision, daily operations, and total profitability of the store. You will lead team recruitment, ensure operational excellence, and uphold Auntie Anne’s celebrated standards for product quality and customer service.
Key Responsibilities:
  • Drive Profitability: Manage overall store operations to meet strict financial and sales goals.
  • Build & Develop Teams: Recruit, interview, hire, and onboard staff. Evaluate performance, sign off on training assessments, and handle employee relations.
  • Optimize Labor: Build weekly schedules using accurate sales projections and compliance frameworks.
  • Manage Inventory: Order all necessary store resources, food products, and supplies.
  • Enforce Compliance: Audit daily financial paperwork and promote rigid cash-handling policies.
  • Lead Culture & Quality: Prep, bake, and serve fresh pretzel products alongside your crew while keeping team motivation high.
  • Handle Relations: Act as the primary liaison with mall management and corporate marketing specialists.
  • Preserve Standards: Ensure absolute adherence to the Chestnut Land Company "Promise Code of Conduct."

What We Are Looking For
  • Proven management experience in a restaurant, retail, or fast-paced hospitality environment.
  • A valid driver's license is required.
  • Ability to work a flexible schedule, including evenings, weekends, and peak holiday shifts.

About Our Franchise Family
Founded in 1994, Chestnut Land Company is the premier domestic franchise partner of Auntie Anne’s and Cinnabon. Headquartered in Boardman, Ohio, we operate more than 100 locations across 16 states in the country’s top shopping venues. We are proud to offer an inclusive, fast-paced work environment where performance is rewarded, professional growth is guaranteed, and fun is part of the daily routine. #CLC
Visit us online to learn more: chestnutland.com

Benefits:

Employee Discounts, Free Lunch or Snacks, Reduced or Flexible Hours

Salary : $52,000 - $67,925

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