What are the responsibilities and job description for the Demand Generation Marketer position at Audience?
About Audience
Audience is a privately held SaaS company that has been helping media companies grow and monetize their audiences for over 14 years. Our platform powers engagement and data strategies for leading brands such as iHeartMedia, Fox, and NBC, along with more than 4,000 media companies across radio, TV, and publishing.
In 2025, we launched Audience 2.0, a major evolution of our platform focused on helping media companies capture, activate, and monetize first-party data. We are now focused on expanding within our existing customer base while capturing new market share across radio, TV, and publishing.
Overview
We are looking for a Demand Generation Marketer to own the execution and optimization of campaigns that drive measurable MQLs, pipeline, and revenue. This is a hands-on role responsible for building and operating both always-on (evergreen) and time-bound demand generation campaigns across paid, owned, and event-driven channels.
This role will partner closely with the Head of Marketing on quarterly demand strategy and targets, while taking full ownership of campaign execution, experimentation, optimization, and reporting. The focus is on generating qualified demand for both new logo acquisition and expansion within existing customer accounts.
This is a hybrid role, with a preference for candidates located in Utah.
Key Responsibilities
- Own the planning, execution, and optimization of demand generation campaigns with clear MQL and pipeline targets, including both evergreen and time-bound initiatives.
- Build and maintain end-to-end conversion paths for campaigns, including Webflow landing pages and HubSpot forms, lists, workflows, and nurture sequences, ensuring clean lead capture, qualification, routing, and measurement.
- Execute multi-channel demand programs across paid and owned channels such as LinkedIn, Meta, Google Ads, email, and website experiences.
- Support light account-based marketing (ABM) efforts including targeted campaigns for priority accounts or segments.
- Design and execute event-driven demand campaigns for conferences, webinars, and industry events to drive registrations, meeting bookings, and post-event MQL conversion.
- Own tracking and reporting for demand gen programs, including UTMs, conversion tracking, GA4, and HubSpot reporting, and provide regular performance updates tied to MQL volume, CPL, and conversion rates.
- Run structured experiments across audiences, messaging, offers, creative, and experiences; document learnings and turn successful tests into repeatable, scalable playbooks.
- Partner with the Head of Marketing to translate quarterly demand strategy, priorities, and MQL targets into executable campaign plans and optimization roadmaps.
- Collaborate cross-functionally with sales, product, and customer teams to ensure campaign alignment, feedback loops, and continuous improvement in lead quality.
Qualifications
- Experience owning demand generation programs with clear MQL or pipeline targets, bonus if you have experience in a B2B SaaS environment.
- Hands-on experience running performance-driven paid campaigns in LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads.
- Experience building and optimizing landing pages in Webflow or similar tools.
- Strong proficiency with HubSpot or a comparable marketing automation platform, including forms, workflows, nurturing, and reporting.
- Working knowledge of GA4, UTM structures, conversion tracking, and multi-touch attribution concepts.
- Comfort working with performance data, building basic reports, and making optimization decisions based on results.
- Strong written communication skills, with the ability to translate product value into clear, compelling offers and calls to action.
- Self-directed and execution-focused, with a bias toward testing, learning, and iterating quickly.