What are the responsibilities and job description for the Paid Search Manager position at auctane?
About us
At Auctane, we are united by a passion to help businesses deliver — whatever their size, wherever they are, and however they operate. We make it possible for businesses to meet the ever-changing requirements of their industry and customer expectations. Auctane products enable hundreds of thousands of businesses to annually mail and ship billions of items — over $200 billion worth — to recipients around the globe.
The Auctane family of mailing and shipping software products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
Our values
Win as One. Delight Customers. Deliver Great Outcomes.
About the role
The Growth Marketing team is responsible for driving new trials and subscribers across our multi-brand portfolio. We're a high performing data driven customer acquisition team that manages a multi-million-dollar media mix that includes Demand Generation, Partner Marketing, Paid Search, Paid Social, Display, TV, Audio, Affiliate, Direct Mail, and more.
What will you be doing?
- Build, launch, and directly manage our paid search programs on Google and Bing/Microsoft Ads, Shopify Ads and our paid social programs on platforms like Meta, LinkedIn, Reddit, and TikTok — this is an execution-focused role, not an agency-oversight role.
- Get hands-on in the platforms daily: writing ad copy and social creative briefs, structuring campaigns and ad groups/ad sets, setting and adjusting bids, and managing budgets at the campaign and keyword/audience level in coordination with campaign leads.
- Closely analyze paid search and paid social metrics, regularly making optimizations and recommendations for improvement.
- Conduct keyword research and analyze paid search ad copy for optimization opportunities.
- Plan and execute ongoing A/B tests across bidding strategies, ad copy, creative, audiences, and landing pages to drive continuous improvement.
- Partner with the SEO team to design and implement strategies for better reporting and SERP coverage.
- Own conversion tracking and attribution setup (GA4, platform-native conversion tracking) in partnership with Analytics to ensure clean, trustworthy performance data across search and social.
What are we looking for?
- 4 years of hands-on experience managing paid search campaigns, ideally in a multi-brand, subscription, or SaaS environment; experience running paid social campaigns (Meta, LinkedIn, TikTok, or similar) is a strong plus.
- Deep expertise in Google Ads and Microsoft Advertising (Bing) including video and display.
- Working knowledge of paid social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or similar), including audience building, creative testing, and budget management.
- Strong analytical skills with fluency in GA4, conversion tracking/attribution, and Excel; comfort turning data into clear recommendations.
- Solid understanding of SEM fundamentals: keyword research, bid strategy, audience segmentation, ad copy testing, and quality score optimization.
- Excellent written and verbal communication skills, with the ability to present performance and strategy to stakeholders.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
What will make you stand out?
- Experience in B2B/SMB focused SaaS or consumer marketplace companies.
- Experience managing large paid search budgets and optimizing spend to drive ROI
- Experience using AI tools to write copy, make account optimizations, run ad hoc analysis and create automations.
- Experience building, customizing and optimizing WordPress landing pages.
The Tech
- Microsoft Ads
- Google Ads
- Shopify Ads
- Looker
- Google Analytics
- Meta Ads
- Tiktok Ads
- Linkedin Ads
- Reddit Ads
- ChatGPT Ads
- Claude
- Gemini
What do we offer?
- 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
- 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
- 🌅 We offer 12 paid holidays for all of our US employees!
- 💰401k employer matching program – because your future deserves a friendly boost!
- ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
- 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
- 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
- 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
- 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans.
- 🏋🏾♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
- 🧠Employee Assistance Program. We offer up to 8 free mental health sessions.
- 💪🏽We offer gym discounts to help you stay fit and healthy!
- 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way.
- 🔗 Employee Referral Program! We reward employees helping us find top talent!
- 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.
Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)
- Sit for prolonged periods of time
- Utilize wrist and hands for a prolonged period of time
- Walk short distances
- Stand for short periods
- Speaking and conversing with others
- Lift up to 25lbs without assistance up to chest height
Equal Opportunity Employer/Veterans/Disabled
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