Marketing Manager

 ATTINDAS HYGIENE PARTNERS: “MAKING IT PERSONAL”

Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products.  The company sells adult incontinence and infant diapers, among other products, into the healthcare, retail, and direct-to-consumer channels under brands including Attends, Indas, and Comfees as well as a wide range of private label brands for retailers.

Attindas Hygiene Partners.  Making it Personal.

Mission

We champion health, dignity and comfort.

Vision

To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions.

OUR VALUES

Caring, Agile, Innovative

Unique, Personal, Genuine

Position Summary

This position will provide Channel support for HC/D2C (Partner Brands & Private Label) specifically in the Adult Category. This role is responsible for supporting the HC/D2C channel and is specifically focused on Partner Brands & Private Label Adult products. This is an individual contributor role and will not have any direct reports.

 This role will enable the profitable growth of the business. As such, it will require an understanding of the Global and North American Adult Category strategies for which they will provide channel support. The capacity for strategic understanding and the ability to turn that into action plans to achieve the strategic imperatives is critical. In order to enable the achievement of required goals, this position requires the use of indirect leadership influence skills across the organization and with external 3^rd parties.

The incumbent will be the Marketing lead for HC/D2C to include assisting in the determination of the winning product assortment, and the development of marketing programs to drive channel growth. Indirect leadership through influence is a key competency for the execution of this role.

Your Role

• The incumbent will be the NA Marketing lead for the HC/D2C channel for the Adult Category to assist in determining the winning product assortment and developing marketing programs to drive growth.
• Utilize analytics and insights to inform the product definition and strategic direction
• Develop a deep understanding of HC customers (Adult) and the D2C channel dynamics
• Maintain a deep knowledge of technical specifics to enable effective marketing programs and creative execution. Maintain cross functional relationship with the Innovation team and Insights point of contact.
• Solid Marketing acumen across all four of the P’s (product, placement, price and promotion)
• Participate in the implementation of Product and Packaging launches with executional excellence and timeliness; Coordinate strategies with the North American D2C Marketing Director, and the NA Marketing Manager (Own Brands) to leverage an overall strategy and gain efficiencies in claims development and product design
• Deliver several key marketing projects across the range of the marketing mix (including but not limited to, licensing, tradeshows, marketing research, claims and iconography development, brand equity standards, digital marketing, websites, etc.)
• Provide strategic guidance for the development of all D2C Partner Brands & Private Label selling materials (collateral, training etc.) for field sales force, and lead sales presentations as appropriate.
• Manage partnerships with a variety of internal and external agencies and vendors
• Strong collaboration, teamwork orientation, and excellent interpersonal skills
• Good communicator at all levels of the organization, in both written and verbal formats
• Competency in persuasively presenting ideas, plans, and point-of-view
• Keen attention to detail
• Demonstrated initiative, creativity, strategic capabilities, and effectiveness in complex, rapidly changing environments
• Ability to multitask and prioritize among a wide range of possibilities, and work independently

Position Requirements 

• BA in Marketing, business, or related field required.
• 4-6 years overall marketing experience with at ;least 2 of those years with specific brand experience
• Proven cross functional team leadership experience
• Successful project management experience
• Experience with new product or brand launch initiatives
• Proficiency in use of customer analytics and insights for building and redefining products and categories

Proof of completed  COVID-19 vaccination will be required prior to start date, unless a reasonable accommodation is approved.