What are the responsibilities and job description for the Regional Sales Director (Attic, Crawl Spaces, Roofing, HVAC)- SoCal position at Attic Projects?
Why Attic Projects
Our goal is to find an elite sales leader with real home-improvement experience, someone who is willing to get their hands dirty, learn our services fast, and lead a team by example. This person must be a proven closer, able to earn the team's respect by producing results in the field early on, even though the long-term goal is leadership, not running leads. They need to be highly analytical and strategic, obsessive about execution, and willing to put in the time and effort with every client, salesperson, and lead to hit the numbers. We strongly prefer candidates with HVAC or roofing sales leadership experience, but we will absolutely consider strong Sales Directors and above from the broader home-improvement and service-sales industry who can prove they can lead, coach, and close at a high level. Above all, this person must be a 10 out of 10 in customer service, professional, calm under pressure, and able to protect the client experience while driving results.
Role and Responsibilities:
Reporting to the Corporate Director of Sales, the Regional Director of Sales owns regional sales performance and team development, turning lead flow into profitable revenue while protecting the customer experience and the company brand.
* Build, lead, and develop a high-performing sales organization, hire, train, coach, and hold the team accountable to clear standards
* Lead from the front when needed, set the pace, model the sales process, and earn credibility through results and consistency
* Drive regional strategy and execution across lead conversion, closing performance, pricing discipline, and forecasting
* Establish a strong performance culture using KPIs, scorecards, coaching, and clear improvement plans, remove roadblocks and elevate talent
* Partner cross-functionally with Marketing, Call Center, and Operations to ensure a smooth handoff from lead to contract and a strong client experience end-to-end
* Ensure proposal and documentation quality at a high level so deals are clean, finance-ready, and operationally executable
* Set and protect a "white-glove" customer service standard in the sales process, manage escalations when needed, and consistently drive 5-star experiences
* Maintain field readiness for the sales team, including tools, resources, and professional standards that support performance
* Be a killer, join killer
Details:
Just role requires 30%-50% travel time
Pay Structure: Base Bonus (300k)