Programmatic Trader

At Attention Arc, we exist to make media matter. As part of our Activation team — the Operators & Negotiators — you bring precision, creativity, and strategic rigor to programmatic buying. This team ensures every impression is intentional, every dollar is accountable, and every decision reflects our commitment to performance, clarity, and care. As a Programmatic Trader, you help transform audience strategy into smart, efficient, high-impact execution. Stepping beyond foundational activation, this role deepens your craft. You’ll own end-to-end programmatic execution — from translating strategic goals into platform setups, to monitoring performance, optimizing against KPIs, and surfacing insights that sharpen our work. You’ll apply curiosity, technical fluency, and thoughtful analysis to make media smarter and more effective.

WHAT YOU’LL DO

Campaign Tracking & Monitoring

• Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs.
• Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs.
• Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics.
• Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients.
• Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues.
• Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths.

Development & Implementation

• Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors.
• Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments.
• Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement.
• Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components.
• Strategically allocate budget across tactics to maximize performance and efficiency.

Analytics & Insights

• Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts.
• Continuously review tactic performance and reallocate budgets to higher-performing line items.
• Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs.
• Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next.

Professional Skills & Knowledge

• Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration.
• Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio.
• Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence.

WHAT YOU’LL BRING

• 1–2 years of hands-on experience with DSPs such as The Trade Desk, DV360, MediaMath, or comparable platforms.
• Proficiency in Excel, Tableau, Python, or Google Data Studio, with the ability to transform data into meaningful stories.
• Strong understanding of programmatic mechanics — bid strategies, pacing, forecasting, audience building, and optimization frameworks.
• A strategic mindset: you connect platform execution to business outcomes and understand how individual levers drive performance.
• Clear, confident communication skills grounded in Clarity — distilling complexity into insights that move work forward.
• A collaborative spirit — sharing information proactively, asking for input, and working across teams without ego.
• An ownership mindset aligned to All In — taking responsibility for outcomes, preparing thoroughly, and following through consistently.
• Curiosity and analytical depth — seeking to understand not just the mechanics of the work, but the meaning behind the numbers.
• Integrity, empathy, and thoughtful communication — especially when offering feedback or surfacing challenges.

WHO YOU ARE

You’re a developing practitioner with growing confidence in programmatic execution. You bring consistency, curiosity, and a stronger ability to solve problems and translate insights into action. You’re becoming a reliable expert, able to manage complexity, deliver strong performance, and contribute to a culture of curiosity and connection.

• All In: You take ownership of campaigns end-to-end, showing initiative, preparedness, and follow-through as you sharpen your craft.
• No Sidelines: You collaborate fluidly with planners, activation partners, and peers, sharing information openly and stepping in to help where needed.
• Move With Curiosity: You explore data, test ideas, and challenge assumptions — always looking for ways to improve performance and your own skillset.
• Truth With Heart: You communicate clearly and kindly, articulate insights with growing clarity, and handle challenges with calm transparency.

Location

This is a hybrid role requiring three days a week on site in our office. We are considering candidates who can be based out of New York City, Irvington, NY, or Durham, NC.

Salary Range

Our estimated range for this role is $60k - $75k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

Right To Work In The US

You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.