Demo

US Event and Market Activation Lead

Attensi
Boston, MA Full Time
POSTED ON 4/16/2026
AVAILABLE BEFORE 5/14/2026
👋 We are Attensi, a global company founded in Norway specialized in gamified simulation training. Since our inception in 2012, Attensi has grown to become a global leader in the field, with training solutions used by global brands in more than 150 countries and in 50 different languages.

We work with some of the largest professional services, consulting, hospitality, leisure, retail, and pharmaceutical brands in the world including Circle K, Starbucks, IHOP, Coca-Cola, Panera, PwC, and many more.

Attensi is growing at an exponential pace and we are now focused on growing our business in new markets. Our team now consists of more than 250 Game Changers across our HQ in Oslo, Norway and London and we have started building our team in Boston, with almost 30 people on the ground already. Here, we plan to establish a large team and a strong presence – SUPERFAST!

Due to the rapid growth and success of our Boston office, we are looking for a high-energy and execution-driven US Events & Market Activation Lead to drive our market presence and pipeline growth across the region.

This is an opportunity for a high-energy, execution-driven marketing professional to put their creativity and commercial mindset to work. As a US Events & Market Activation Lead, you will be the driving force behind how Attensi shows up in the US market from high-impact events to targeted account-based campaigns.

We believe that strong experiences create strong pipelines. Working across hospitality, retail, HR tech, and L&D sectors, you will leverage your curiosity, creativity, and operational excellence to design and execute activations that engage the right buyers and drive measurable commercial outcomes. In addition to working with existing customers, you will partner closely with our commercial team to bring Attensi’s solutions to life for prospective clients through events, experiences, and tailored outreach.

We are looking for curious, open-minded and action-oriented people with a passion for making an impact and building something tangible in a fast-paced environment. You have experience delivering high-quality events and campaigns, and you thrive in settings where execution, stakeholder collaboration, and commercial outcomes go hand in hand. You enjoy working as part of a multidisciplinary team and are comfortable operating close to customers and revenue teams.

You Will Have

  • Strong experience in planning and executing B2B events end-to-end
  • Proven ability to drive pipeline and measurable results from marketing activities
  • Experience working with account-based marketing (ABM) or targeted campaigns
  • Ability to manage multiple projects simultaneously with strong attention to detail
  • Confidence working closely with commercial teams and aligning on revenue goals
  • Ability to interpret business priorities and translate them into impactful activations
  • Comfort working with diverse stakeholders across functions and seniority
  • Experience managing vendors, budgets, and timelines effectively
  • Experience in SaaS, HR tech, L&D, or related industries is a strong plus

What will you do?

The very first thing you will do once you join Attensi is to get to know our products, values, and way of operating. We want you to get under the skin of our business and truly understand how we create impactful learning experiences and how those translate into compelling market-facing moments.

Beyond that, on a day-to-day basis your role will largely revolve around activities such as:

  • Owning and executing the US events calendar, from planning through to delivery and follow-up
  • Designing and activating high-impact event experiences including booths, hosted dinners, and roundtables
  • Working closely with Sales to drive pre-event outreach and post-event follow-up
  • Managing logistics, vendors, budgets, and timelines to ensure flawless execution
  • Capturing and activating content from events, including customer stories and social proof
  • Running customer-facing sessions, meetings, and activations at events and in smaller formats
  • Partnering with customers to amplify advocacy through events and campaigns
  • Supporting commercial teams in prospective customer meetings through tailored activations and experiences
  • Tracking performance, pipeline impact, and ROI across all activities
  • Taking an active role in building and scaling Attensi’s presence in the US market

Our activations span a variety of formats from large-scale industry events to curated, high-touch experiences. You will use a broad range of creative, operational, and commercial skills to create moments that resonate with buyers and drive real business impact.

What do we offer?

At Attensi, you will become part of an exciting and rapidly growing scale-up that is already a global leader in its field. You will work in a flat, open, and collaborative environment, surrounded by smart and committed colleagues from diverse backgrounds.

You will play an important role in one of our fastest-growing teams, with strong opportunities for learning, development, and career progression as we continue to expand in the US market.

We have an energetic and social working culture. We work hard, but also have a lot of fun — with regular team events, social activities, and opportunities to connect with colleagues across the US and Europe.

Salary.com Estimation for US Event and Market Activation Lead in Boston, MA
$74,364 to $93,016
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