DTC E-Commerce Growth Lead

Company Description

Atomo Coffee, founded in 2019 and headquartered in Seattle, Washington, is a pioneering food-tech startup focused on revolutionizing coffee. By reverse-engineering the coffee bean, Atomo produces exceptional coffee with outstanding taste and added benefits. Their mission is to create innovative solutions for sustainable coffee, improving both flavor, function, and environmental impact. Atomo is dedicated to delivering excellence and promoting a greener future for coffee lovers.

Role Description

Own the whole funnel. Build the next iconic wellness brand.

Atomo Coffee is reinventing coffee from the ground up — starting with our new Protein Coffee, a hero SKU designed for wellness-minded consumers who want better energy, better taste, and better nutrition in their daily ritual.

We’re looking for a full-time DTC E-commerce Growth Lead who can own and scale our entire DTC engine — from Shopify to paid media to LTV — and help us build a brand with AG1-level ambition.

This is a hands-on, scrappy, high-impact role based in Seattle. You will lead e-commerce growth at Atomo like it’s your own brand.

What You’ll Own

This role is for someone who loves both strategy and getting their hands dirty.

1. Shopify & Conversion Rate Optimization (CRO)

• Manage and improve our Shopify storefront, PDPs, landing pages, subscription flows, and checkout performance.
• Run continuous A/B testing across the full funnel: offer testing, layout experiments, speed/UX improvements.
• Own key metrics such as CVR, AOV, LTV, CAC, MER, and build a DTC dashboard that surfaces insights and action.

2. Paid Acquisition & Creative Testing

• Build and optimize Meta, Google, and TikTok campaigns with a focus on creative iteration and performance storytelling.
• Partner with our in-house content team to turn raw footage into high-performing ads and landing pages.
• Build a performance creative pipeline that mirrors the speed and learning loops of brands like AG1.

3. Email/SMS & Retention (Klaviyo)

• Build automated flows (welcome, upsell, replenishment, subscription, winback, UGC).
• Create segmentation strategies that improve LTV and reduce churn.
• Own the full lifecycle funnel (email → SMS → landing page → purchase → repeat).

4. Analytics, Offers, Pricing, Funnels

• Architect funnels that help us scale profitably.
• Build growth models and testing frameworks for offers, pricing, subscription incentives, bundles.
• Bring a data-driven POV to everything — CAC payback windows, LTV cohorts, and mix-shift performance.

5. P&L Responsibility

• You own the DTC revenue margin targets.
• Be accountable for performance KPIs — and help make the tradeoffs when deciding where to invest.

Who You Are

This is a dream role for someone who has lived inside DTC growth and wants to build something big from the ground up.

You are:

• A true DTC operator, not just a channel specialist
• Comfortable owning strategy, execution, and-results
• Scrappy, resourceful, and energized by startup pace
• Obsessed with Shopify, Klaviyo, paid media, and conversion psychology
• Able to work in-person in Seattle (preferred)

Your Experience

We’re looking for someone with:

• 2–6 years in DTC e-commerce growth
• Direct experience scaling hero-SKU, wellness, supplement, beverage, or subscription-based brands
• Deep fluency in:
• Shopify (theme editing, apps, funnels, CRO tools)
• Klaviyo (flows, segmentation, A/B testing)
• Meta / Google / TikTok Ads
• Creative testing content iteration
• Experience managing performance metrics including CAC, AOV, CVR, MER, ROAS, LTV
• Ability to work cross-functionally with content, ops, and product
• Portfolio of wins or case studies — “show me the brands you’ve scaled”

Why Atomo Coffee?

Atomo is building the next-generation coffee brand — rooted in wellness, clean energy, and better daily rituals.

You’ll get to:

• Build a breakout DTC brand from zero → scale
• Work directly with the CEO on high-impact strategy
• Own real P&L responsibility
• Move fast with a small, talented team
• Shape the growth engine of our Protein Coffee line
• Create a category-defining consumer experience in coffee and wellness

If you want to build something iconic — and you love the blend of brand performance analytics creativity — this role is for you.

How to Apply

Send us:

• A short intro
• Links to brands you’ve helped scale
• A few sentences about your proudest growth wins

Seattle candidates strongly preferred.

Hybrid/in-office culture.